The Wisconsin Wildlife Federation announced August 15 that Mark LaBarbera of Hazel Green is being honored as “2020 Conservation Communicator of the Year.” WWF also named the Outdoor Heritage Education Center non-profit group as its “State Conservation Organization of the Year.”
The Quality Deer Management Association (QDMA) is pleased to name Mike Hanback its 2020 Signpost Communicator of the Year. Hanback is a recognized and long-time outdoor writer and blogger who created and hosts Big Deer TV on the Sportsman Channel, now preparing to film its tenth season for television.
The Boone and Crockett Club’s Lee and Penny Anderson Conservation Education Program has released its first “virtual” wildlife education lesson plans that teach middle schoolers about wildlife science.
The Pope and Young Club is proud to announce the support of Kenetrek Boots through the Club’s Corporate Partner Program. Kenetrek designs and builds better boots that perform on every brutal terrain conceivable. Kenetrek has stepped forward to show their strong commitment to wildlife conservation, the protection, and defense of our bowhunting heritage and fair-chase ethics

The Rocky Mountain Elk Foundation permanently protected 158 acres of prime elk habitat in the heart of Oregon’s Wallowa Mountains. The transaction also improves access for hunters and others to approximately 520 acres of adjacent public land.
The National Archery in the Schools Program is proud to announce that Bass Pro Shops and Cabela’s have become the Corporate Sponsor of the 2021 NASP® Educator and Coaches Conference. This highly anticipated event will be held at the Johnny A. and Genny Morris Conservation Center in Springfield, Missouri.
Shoot Like A Girl's Coast to Coast Tour is making its way to Bass Pro Shops in Little Rock, Arkansas this weekend for a free interactive event that introduces women to the shooting sports in a fun, safe and comfortable atmosphere. Both new and experienced shooters are invited to stop by the Shoot Like A Girl trailer in front of Bass Pro Shops on Saturday, August 29 from 9 a.m. to 5 p.m. and Sunday, August 30 from 10 a.m. to 4 p.m. to learn about safe and responsible gun ownership and the many benefits of firearms from certified female instructors who are eager to share their passion for the shooting sports.
While everyone has been on lockdown from the nationwide pandemic, Georgia Coordinators have taken this time to put together and execute a plan to grow the conservation effort within Georgia S3DA. In this clinic, S3DA archers were taught ethical hunting, shot placement, tree stand safety, ground blind techniques, and crossbow familiarization. The original idea started with a Georgia S3DA sponsor, Casey Crawley of Culpepper Outdoors in Evans, Georgia. Casey approached S3DA about a program vision he had called “Bustin Bucks” and he worked directly with Trip Penn to make this event possible.

Approximately 50 items ranging from a rare elk permit, and hunts to trips, firearms, artwork, hunting gear and much more will be available via the Elk Camp Online Auction scheduled for August 27-30, 2020.
Quail 9, a national quail symposium originating 1972, is scheduled Aug. 1-5, 2022, in Springfield, MO. The week will begin with the 28th annual meeting of the National Bobwhite Technical Committee (NBTC) and continue as the ninth national symposium, a joint effort of the Missouri Department of Conservation, University of Missouri, University of Tennessee Institute of Agriculture, the National Bobwhite Conservation Initiative (NBCI) and NBTC.
Stryk Group USA, an impact consulting company for the world’s leading hunting, camping, fishing and firearms brands, today announced it has engaged Hunter Outdoor Communications (HOC) as its public relations agency of record. The company will manage Stryk Group’s public relations and communications strategy for North America. This appointment is effective immediately
Spotted Bear Ranch, a premier Orvis-endorsed fly fishing and hunting resort located deep in the woods of Montana between Glacier National Park and the Bob Marshall Wilderness area, today announced Hunter Outdoor Communications (HOC) as its agency of record. This announcement comes after a careful review process and is effective immediately.
The primary responsibility of this role will be developing brand and product strategies and tactics that support Outtech as the premium sales and marketing brand in the Outdoor marketplace.
The best part about the outdoors is that it is available for everyone to enjoy, no matter the challenges faced personally. Sportsman Channel recently introduced the unique series, Adaptive Pursuits TV airing Fridays at 7:30 p.m. ET
Tune in to Canadian Whitetail TV on Pursuit Channel this week and see the largest Non-Typical Archery deer ever killed and recorded by a female with a bow. Canadian Whitetail airs Mondays at 11:00AM & 8:00PM, Fridays at 1:00PM and Sundays at 1:00am (Air times EST) on Pursuit Channel. You can also view all of their content digitally on Carbon TV and the Canadian Whitetail YouTube channel.
The Outtech team continues to grow and expand and is excited to announce the addition of Brad Crum as Inside Sales Representative for the independent channel.
RubLine Marketing is proud to announce the addition of Reid Vander Veen to the agency’s team. Vander Veen brings wealth of knowledge and experience to the team in all areas of marketing including both strategic and tactical leadership. Vander Veen has led the marketing efforts for organizations of all sizes including everything from small startups to global, multi-division technology firms.
RubLine Marketing is proud to announce the addition of Reid Vander Veen to the agency’s team. Vander Veen brings wealth of knowledge and experience to the team in all areas of marketing including both strategic and tactical leadership. Vander Veen has led the marketing efforts for organizations of all sizes including everything from small startups to global, multi-division technology firms.
Kinsey’s is focused on strategic growth and investment in all aspects of the business. The company recently added five new hires, promoted two current employees, and actively seeking two additional hires. With the current growth in archery and recent expansion into FFL distribution, the changes were necessary to help better serve the growing customer base.
TrueTimber Performance Shirts answer the call from outdoorsmen and women for late summer and early fall adventures. Lightweight construction, quick dry, moisture wicking technology with odor control and stretch fabric ensures a comfortable and breathable fit that does not restrict movement. As the temperature stays high and the early season kicks off, be sure to take full advantage of these high-performance shirts.
There are all kinds of hand warmers available on the market, but none compare to Hunter Safety System’s new Heated Muff Pak. It works by heating coils with any USB battery. It can heat up in less than two minutes and lasts for up to five hours depending on the battery charging capacity.
Scent Crusher® is proud to announce the release of the NEW Covert Closet. A versatile system that lends itself to various hunting and non-hunting uses and is the quickest way to effectively eliminate odors. Use the Covert Closet as a bag or as a closet. Enter the woods with the assurance that harmful bacteria are being cleansed from your items and the confidence your clothing and gear is clean and odor-free.
Finally, an answer we can all agree on. To pee or not to pee? Consider the matter solved with Cover Scents from ScentRelief®. A revolutionary technology combining chemical research with human and animal biology, Cover Scents from ScentRelief® transform your own human urine into a powerful attractants and natural cover scents.
The SEVR™ Titanium 2.1, has been redesigned for 2020. The NEW Titanium 2.0 has a more swept-back blade angle, re-engineered deployment arm geometry, and a new 2” cutting diameter max-cut blade. 


The award-winning Hybrid X pack is now offered in Realtree’s revolutionary Excape pattern.
Everest, the outdoor gear industry’s first customer-centric, community-driven, multi-merchant marketplace has added several new videos highlighting the key features and benefits of their exclusive, Ai-driven marketing solution for Everest seller storefronts - Basecamp by Everest.
MEAT!, the new direct-to-consumer brand in commercial grade food processing equipment, has launched a series of web videos aimed at hunters, anglers, butchers, chefs and anyone else with a passion for turning noble beasts into hearty feasts. MEAT! plans to revolutionize home-based meat processing by promoting the benefits of living untethered to the plastic-wrapped, mass-market proteins typically found on supermarket shelves.
Bohning is known for their innovative, technical guidance, and dedication to every archer. As Bohning Archery will continue as a DIAMOND LEVEL sponsor of S3DA, they will provide Scholastic 3-D Archery members advice for choosing the best vanes for their bow set-up to finessing their own fletching technique
Elite Archery has renewed their Whitetails Unlimited national sponsorship, WTU President Jeff Schinkten has announced. “Elite Archery bows are made in America and their designers are constantly innovating,” said Schinkten. “Archery hunters have never had a better selection of outstanding gear, and the bows designed and manufactured by Elite Archery are an outstanding option. They understand what hunters are looking for because they are hunters, too. We’re proud to have them continue as a partner with Whitetails Unlimited.”
Team Mathews delivered a noteworthy finish to the 2020 ASA season this past weekend at the ASA Classic in Foley, Alabama, claiming two Shooter of the Year titles and sweeping Men’s Open Pro.

Today’s editorial is a reminder to be safe out in the woods this fall and to give yourself a moment to take the proper precautions to ensure that safety. In other words, wear a darn harness and buckle yourself in! There is no animal; no situation that is worth life or limb. Ok, I’ll get off my soap box and let the folks at TSSA Foundation share more below. -Michelle Scheuermann, editor, Archery Wire

September is Tree Stand Safety Awareness Month. It’s the month most hunters start heading back to the woods to either put up stands or begin hunting. Thanks to a concerted effort from across the outdoors and hunting industries, TSSA recently announced surpassing a major goal milestone of reducing the estimated number of tree stand falls requiring emergency care by 65%. This fall, with your help, we are poised to surpass another goal of distributing over 2 million safety messages this year alone.

We are excited about the anticipated large number of new and/or returning hunters who are heading back to the woods this fall due to the situation surrounding COVID-19. Now is not the time to lose sight of the importance that safety plays in hunting. Hunting from a tree stand is a safe and enjoyable way to hunt as long as we follow a few basic safety principles called the ABCs of Tree Stand Safety.

We want to make sure that every tree stand hunter does so in a safe manner. The A stands for “Always” remember to Remove and Inspect your stands and equipment (38% of falls are related to elements related to inspection failures). B stands for “Buckle” on your Full-body Harness every single time (83% of fall victims were not wearing a full-body harness). This includes practicing from a stand, putting up or taking down a stand, and hunting. C stands for “Connect” to the tree before your feet leave the ground (99% of fall victims were not attached).

  • Always remove and inspect your equipment
  • Buckle on your full-body harness
  • Connect to the tree before your feet leave the ground

“By practicing these three simple steps, you can fully enjoy your tree stand hunting experience and come home safe to your family and friends,” according to TSSA President Glen Mayhew. If you don’t have your full-body harness, DON’T CLIMB and hunt from the ground.

Hunters and members of the industry alike can help spread the message of the TSSA Foundation, and September is Tree Stand Safety Awareness Month. Visit the TSSA website at www.Treestandsafetyawareness.org or on social media at www.facebook.com/Treestandsafetyawareness or www.twitter.com/treestandsafety

TSSA Foundation is a grassroots 501(c)(3) organization that serves the industry as a resource with its sole focus on significantly reducing tree stand accidents through promotion, education and best practices. For more info on the TSSA Foundation, contact Glen Mayhew, President, at TreeStandSafe@gmail.com; 540-526-5157 or Jay Everett at jay@hssvest.com; 256-773-7732.

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