The 2021 Archery Trade Show might not be in Indianapolis this week, but Lancaster Archery Supply still plans to bring to the world first looks at some of the newest archery equipment on the market.
Nearly 1,200 acres of vital elk winter range in northern New Mexico is now permanently protected and opened to public access. The Rocky Mountain Elk Foundation worked with the Bureau of Land Management and three families to make it happen.
A 2,415-acre ranch in northcentral California featuring prime wildlife habitat is now permanently protected thanks to a collaborative conservation effort by the California Wildlife Conservation Board (WCB), California Department of Fish and Wildlife (CDFW), Rocky Mountain Elk Foundation and a willing landowner.
Kinsey’s Inc. announced their annual Dealer Show, KDS21, will be held virtually in 2021. The event, which typically runs 3 days and is held at the Hershey Lodge in Hershey, Pennsylvania, will be held virtually from February 10th – March 3rd, 2021.

Leica Sport Optics has announced its support of the Wild Sheep Foundation, by signing up as a Platinum sponsor of Sheep Week, which this year takes place virtually from Jan 11 to 16, but the virtual platform will be accessible until Feb 16.
Since the beginning of NASP®, educators and coach’s surveys have expressed the need for an opportunity for NASP® educators and coaches to learn from experts and colleagues on how to improve their current NASP® efforts.
The 2021 Craig Boddington Virtual Convention is headed online. With the response to COVID the timing could not be better for members of Craig Boddington Endorsed Outfitters.
Arcus Hunting, LLC, an industry leader in the bowhunting and archery consumables and accessories category, announced the expansion of its relationship with H & G Marketing, Inc. as their sole Sales Agency of Record for Arcus’ brands including Tink’s®, Dead Down Wind®, Ramcat® Broadheads, Trophy Taker® and Rack One.
The National Deer Association (NDA) recently welcomed three new interns for the spring semester. Sam Hoag will work in the Conservation Department under Director Matt Ross, Xavier Austin will work in the Hunting Heritage Department under Director Hank Forester, and James Dutton will work in the Grassroots Department under Assistant Directors Josh Hillyard and Mike Edwards.
The IHEA-USA (International Hunter Education Association—USA) is pleased to announce that Alex Baer has been promoted to Executive Director effective January 1, 2021. Alex, formally COO of the IHEA-USA, replaces David Allen who has retired as the Executive Director of the organization. Alex brings extensive experience working in the US outdoor industry and a strong passion for the IHEA-USA and its potential to promote, support, and lead efforts to expand hunting and shooting activities in the US.
Excalibur introduces the new TwinStrike with DualFire technology, the first crossbow to feature the ability to fire 2 arrows in milliseconds.
ALPS OutdoorZ, premiere manufacturer of extreme-duty packs and gear for outdoor enthusiasts, has developed a streamlined, ultra-comfortable boat seat suitable for numerous fishing, hunting, or recreational watercraft applications.
Every once in a while a product is released that truly revolutionizes an industry, and that quantum leap in technology is evidenced through Victory Archery’s® brand new Voodoo SS™ bolt. Utilizing patented technology from Victory’s new industry-dominating VAP SS™ hunting arrow and the innovative design of the original Voodoo™ bolt, Victory engineers have created a game changing micro-diameter crossbow arrow.
?Hoo-rag’s assortment of Realtree camo facemasks and gaiters are designed to be worn in a variety of ways and in many different situations like hunting, skiing, hiking, mountain biking, dirt biking, snowmobiling, kayaking and even shopping.
Moultrie Mobile cellular game cameras have changed the scouting game forever, and now two new external-power-source options will keep them running even longer in the field.
All of us at Realtree love nothing more than a great hunt, and the best hunts are almost always the result of preparation, organization and the right gear. Well, thank goodness we discovered DECKED! Their truck bed drawer and deck system is absolutely perfect for keeping all your gear organized, secure, dry and easy to access.
Moultrie Mobile announces the arrival of the most powerful cellular trail camera ever built — the Delta. It is loaded with advanced features for premium performance in the field and workhorse reliability all season long.
Evansville, IN Bear Archery shook the industry back in September with their 2021 bow launch. The 2021 Legit RTH and RTH Extra caused quite a buzz with the bow’s sweeping adjustability and bargain price point. Today the legendary brand announced it was adding two new dealer exclusive editions to the 2021 Legit family; Introducing the 2021 Legit RTH Ghost and Throwback Edition.
Project X - 2021 X series bows now available from Xpedition Archery.
Bow Spider is inviting visitors to explore its updated website. Optimized for use with mobile and tablet devices, it features new videos demonstrating all aspects of the Bow Spider from mounting, different applications and its ease of use.
With trade shows being canceled or held virtually this year, Kinsey Brands has rolled out a variety of resources for dealers to see their exciting new products for 2021, including both a consolidated 5-brand printed catalog and digital catalog.

If you are like me, you may have several virtual webinars and meetings on your calendar for the next few weeks as shows such as the Archery Trade Association (ATA) navigate how to push an in-person show to an online show. Honestly, I would NOT want to be the trade show planner for ATA, nor the Shooting, Hunting and Outdoor Trade (SHOT) Show. This has to be so very stressful as there are many unknowns – the biggest one being “If we build it, will they come?”

I believe they will attend, virtually, if the deal is sweet enough – or interesting enough. For example, Wild Sheep Foundation is entering every registered attendee into drawings for hunt prizes valued at $50-60,000. (Sheep hunts aren’t cheap, as we all know.) The ATA Show is offering so many educational opportunities, it is difficult to keep track of them all. But honestly, the one you REALLY need to attend, is my “Instagram Growth in 5 Easy Steps” on Friday, January 15 at 1 p.m. CT. Look to register for this class under the “Free Educational Classes” in your My ATA Dashboard.  Plus, I’m giving every attendee a free 30-day content calendar. Again, I’m trying to sweeten the deal for you to join me at 1 pm CT on a Friday afternoon.

And what about the exhibitors? How are they fairing virtually showcasing their products? The ones who put thought and effort into it, like the Zoom call I had with QuietKat, where they gave me a tour of their three bikes in a booth-like set-up located inside their main distribution warehouse, will do very well. (See my Zoom screenshot) If others haven’t embraced online video call software yet – please get with the program. This is 2021. You had 8 months in 2020 to figure it out.

There is something missing, however. And that’s seeing my friends. I am sad to not see my clients and friends this winter. It sucks.

There was that time I had a baseball signed by Hunter Strickland (come back to the Giants, Hunter!); or the time my buddy, Kim, and I made Boomerang videos in the Orion Coolers booth. (They were for social media; it was work.) Or how about that one time, many moons ago, when I walked on stage during the ATA evening festivities and introduced a little-known TV network called Sportsman Channel…

Michelle Scheuermann and Hunter Strickland, then pitcher for the San Francisco Giants.
Michelle Scheuermann, Kim Emery of Firefly Publicity and Bridgett Valet of Orion Coolers. We are working. I swear.

I asked Christian Berg, editor of Petersen’s Bowhunting, about attending the ATA Online 2021 this year, “I’ve probably been to about 17 or 18 ATA Shows previously, and it’s definitely a disappointment not to be going this year. For me, the biggest loss is not being able to see so many friends that I only see in person once each year. The archery community is absolutely packed with wonderful folks, and I always look forward to the opportunity to catch up with people, swap stories about the hunting seasons that have just wrapped up and talk about what we are excited about for the year ahead, both in terms of new gear and new hunting adventures.”

Agree, Christian.

At the end of the day, you want to know what’s new, and what you should buy. For that, I’m going to leave you in the capable hands of Christian Berg and Jeff Waring, Petersen’s Bowhunting publisher. Waring shares, “But while we will miss attending the physical show, many aspects of our brands’ show-time preparations have remained the same, and we are months into the planning and creating of 2021 new-product content with many of our archery industry partners, for our special show-oriented publications like the Petersen’s Bowhunting New Gear Guide, for our online gear reviews on bowhuntingmag.com and bowhunter.com, and new this year – for TV! An early adopter of virtual conferencing and digital video technologies, Outdoor Sportsman Group was uniquely positioned to partner with the Archery Trade Association on the ‘ATA New Product Premiere,’ a first of its kind multi-media program bringing video gear reviews to the ATA’s retail partners during the virtual show and then to consumers when the program airs at 6 p.m. the evening of Saturday, Jan. 16, on both Outdoor and Sportsman Channels (the day after the ATA 2021 Online event wraps up). Folks definitely won’t want to miss this first look at groundbreaking new products from some of the biggest names in the archery business.”

“See” you online,

-- Michelle Scheuermann, editor, Archery Wire

Event Calendar

ATA 2021 Online

Wild Sheep Foundation Sheep Week® The Experience virtual convention

FREE Webinar "Instagram Growth in 5 Easy Steps"

ATA Online 2021 FREE Webinar. Register under "My ATA" Dashboard. Starts at 1 pm CT

Texas Archery Indoor League (TAIL)

Open to all shooters. Learn more: http://texasarchery.info/tail 

POMA Insights Sessions - How to Talk About Hunting

How to Talk About Hunting: Research-based Communications Strategies with Mark Duda. Register at https://professionaloutdoormedia.org/poma-insight-sessions/

Houston Safari Club Convention

Hall A3, at the George R Brown Convention Center in Houston, Texas.

Texas Archery Indoor League (TAIL)

Open to all shooters. Learn more: http://texasarchery.info/tail

POMA Insights Sessions - Unspoken Rules of Leadership

Featuring Jamie Turner, "Unspoken Rules of Leadership, How to Get the Best from Yourself and Others" Register: https://professionaloutdoormedia.org/poma-insight-sessions/

Texas Archery Indoor League (TAIL)

Open to all shooters. Learn more: http://texasarchery.info/tail 

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