Please submit your nomination online through your MyATA member dashboard by Oct. 30.
The Rocky Mountain Elk Foundation bestowed the Wallace Fennell Pate Wildlife Conservation Award, its highest honor, upon Bryan and Jacque Stark of Tucson, Arizona, for their significant and lasting contributions to benefit elk and elk country.
Unable to meet for its annual conference, the Pennsylvania Outdoor Writers Association presented its 2020 Excellence in Craft Awards virtually this year.
The Wild Sheep Foundation (WSF), in partnership with Conservation Visions and its Wild Harvest Initiative® (WHI), today shared the results of one in-depth analysis of the sharing of wild-harvested meat by sportsmen in Texas.

Everest.com, the multi-merchant marketplace for the hunting, fishing and outdoor worlds has announced its Veteran’s Team sponsorship of the Houston Safari Club Foundation’s Annual Sporting Clays Tournament.
The Virtual R3 Forum, held August 26-27, 2020, and hosted by the Council to Advance Hunting and Shooting Sports, occurred with generous support as it offered a virtual space to connect state and federal fish and wildlife agencies, outdoor recreation industries, conservation non-profits, and the entire R3 Community.
Kryptek’s most popular patterns meet the durability, versatility and protection of Wiley X sunglasses. Available in Kryptek Highlander, Altitude, Typhon and Neptune, there’s a pair of Wiley X sunglasses for every environment, ensuring uncompromising performance no matter what.
Hitting the market back in 2006, Full Metal Jacket arrows are field-proven big game arrows for hunters seeking critical penetration in archery hunting. In an effort to provide bow hunters the highest level of lethal hunting results, Easton has united carbon and aluminum materials into one arrow—the FMJ or Full Metal Jacket.

RubLine Marketing has been chosen as the Agency of Record for Red Arrow Weapons.
The Bass Pro Shops and Cabela’s Outdoor Fund has awarded a grant to the national Farmers and Hunters Feeding the Hungry (FHFH) venison donation ministry. This funding will help FHFH pay meat processing bills to transform donated deer into nutritious meat for local food banks while helping people across the nation see and understand the incredible value of "hunters for the hungry" programs.
Noah Cuevas, a collegiate archer at William Carey University, began his archery journey in 4H and worked his way through the National Archery in the Schools Program (NASP) and Junior Olympic Archery Development (JOAD) on his way to competing at the college level.
Competition Archery Media did a podcast with Justin Huish, the only U.S. archer in history to win two gold medals at a single Olympics.
Outdoor Channel and Sportsman Channel launch year four of Outdoor Sportsman Group Networks’ programming initiative to welcome the Fall hunting season – #DeerWeek presented by Academy Sports + Outdoors – on September 14-20 (7 p.m.–Midnight). Sportsman Channel host Jeff Danker and country music recording artist Tyler Farr provide viewers with fun, exciting and educational perspectives – in their inimitable style – about deer hunting and the upcoming season.
Pheasants Forever & Quail Forever is proud to announce the hiring of Jason LeVan as the organization’s range and wildlife conservationist stationed in Lander, Wyoming. In his new role, LeVan is responsible for delivering range and wildlife technical assistance to farmers and ranchers on behalf of theSage Grouse Initiative in the state’s southwest region.
Scholastic 3-D Archery is proud to announce Matthew Green as the South Carolina S3DA State Conservation Outreach Coordinator. Matthew will work alongside South Carolina State Coordinator, Sheila Tadlock to provide S3DA clubs and teams across the state with archery, hunting, and conservation-related activities.
Inventive Outdoors is excited to announce their newest product, CWD-Free™. CWD-Free™ is guaranteed and legal in all States that allow scent attractants.
The product that began the adventure just got better! Scent Crusher® is proud to announce the release of the newly improved Ozone Gear Bag.
Check out the ThermaSeat® Revolutionary Wedge™ technology with the D-Wedge series, the premium seat that puts you in the winning position.
The 4-Play’s design is so innovative it was awarded a full utility patent from the US Patent Office. The 4-Play has a forward mounted wheel that allows it to play on both sides of the call employing four rails instead of the typical two. The 4-Play’s versatility doesn’t stop there though, as the wheel also allows
SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian based company, announces the NEW 115 MM OBJECTIVE MODULE. Presenting to you the largest objective of its modular spotting scope system to date.
ALPS OutdoorZ, premiere manufacturer of extreme-duty hunting packs and gear for big-game hunters, has added a new color offering to the company's popular Pursuit hunting day pack. In addition to Realtree Edge and Mossy Oak Country, the versatile Pursuit hunting pack is now available in Coyote Brown.
SEVR Broadheads announced today the rollout of their new 2020 fall apparel line. The branded merchandise includes hats, shirts and outerwear. SEVR's Fall Sales event is going on now so bowhunters can take advantage of the best prices of the season.
Whitetails Unlimited President Jeff Schinkten has announced that AccuBow is returning as a WTU national sponsor.
The Pope and Young Club is proud to announce Xpedition Archery's continued support through the Club’s Corporate Partner Program.
Victory Archery and Heartland Bowhunter have teamed up again to produce some of the best quality bowhunting footage in the industry. Hoping to build on past successes and continue pushing the envelope for quality production and high standard hunting, Heartland Bowhunter will proudly be shooting arrows from Victory Archery during the upcoming hunting season.
Harvest Home Films LLC is pleased to announce that Redneck Blinds has committed their full support to The Harvest film. A staple in the hunting industry for several years, Redneck Hunting Blinds was quick to understand the importance of the production of this film and its message to celebrate God, family, and the outdoors.
Nosler, a long-time leader in the outdoor industry and a long-time proponent of the Rocky Mountain Elk Foundation, stepped up its support of RMEF with an enhanced licensing partnership that now includes offerings of their Trophy Grade® and Expansion Tip™ ammunition.
BaseMap is proud to announce they've signed on as a National Sponsor of Whitetails Unlimited, the nation's premier organization dedicated to the conservation of whitetail deer and their environment, for the 2020/2021 season.
Looking for a delicious recipe for your next get together or holiday meal? Try curing and smoking a venison ham. While this recipe takes a bit of time, it is well worth the effort as the results are unlike any venison you have ever tried. It will quickly become a favorite for all who have the opportunity to indulge in this delicacy.
Just in time for fall hunting seasons, BaseMap’s newest feature, HuntWind, provides hunters with hyper accurate data and information to help them make game-time decisions on exactly where to hunt.

If you’ve attended the ATA show, or a variety of public-facing events in the outdoor industry these past few years, you’ve probably seen this semi parked front and center, ready to welcome first-time shooters, or share with experienced folks what can be taught here. This trailer is equipped with a state-of-the-art, military-grade firearm simulator, plus Archery coaches are onsite to assist guests with shooting bows. The best part? No experience necessary; no assumptions are made; and safety is of upmost importance to Shoot Like A Girl. I thought it was high-time to sit-down (virtually, of course) with Karen Butler, Founder and president of Shoot Like A Girl and see where her head (and heart) are taking her into the next phase of this fabulous business. I also ask her opinions about the firearm training side of her business as that’s seen such an impact this year. All photos provided by Shoot Like a Girl. – Michelle Scheuermann, editor, Archery Wire.

Q1: Karen, you started Shoot Like A Girl in 2008 with a very specific goal in mind. Can you share more about how and why the company began? And the impact it has had, and continues to have, on women across the country?

I started Shoot Like A Girl for one primary reason. I felt that every woman should be able to feel the confidence that comes from shooting sports. My first-time shooting was as an adult at a very low point in my life, and the experience was life changing. Shooting restored my confidence, there was something so self-gratifying and so empowering about aiming at a target and hitting it. Years later, I started Shoot Like A Girl because I felt every woman needed to feel that same emotion of empowerment, self-satisfaction and confidence.

Q2: This year has been big for firearm sales, and studies are showing that women are making a lot of these purchases. Why now? And how can Shoot Like A Girl help new customers (especially women) in their journey to increase their knowledge of the shooting sports and become truly confident in their abilities?

The uncertainty that faces our Nation is unprecedented – We have a trifecta of a pandemic, civil unrest and a mistrust of government with a political division. These factors make people take pause, and think, “what if?” None of us want any harm to fall on ourselves or our families, but people are thinking “what if” it did? Women in particularly, are wanting a since of self-reliance for their own safety, and my belief is that what is leading to this surge in firearms sales. I would highly recommend they visit one of our Shoot Like A Girl events, with our semi-tractor trailer and shoot a pistol, rifle and bow. Our team of female instructors will guide them on a journey of information and introduction. We also have Facebook live sessions every week, and provide a lot of information on firearm safety, home safety plans, and recreational shooting. We talk about archery, too! One of my favorites was my Grandson talking about archery, he just had to show everyone his bow. As a side note, he and I spend a ton of quality time together, enjoying being outside and shooting at a target 10 feet away. He’s eight years old, and we have a blast! I recommend it for all families.

Q3: Obviously, you got your start in archery, and that’s a huge part of your business. Can you talk more about why archery and bowhunting is so important? And what are some of your takeaways from interactions with women who have attended Shoot Like A Girl events and shot a bow for the very first time?

Archery is my favorite sport. I mentioned that I started shooting at a very stressful time in my adult life. Shooting my bow, forces me to stop. From the moment I nock an arrow, to setting my stance, to the power of drawing back the bow, to set my site picture, to take a breath, and release the arrow…that’s all I’m thinking about. I feel better just talking about this. Then my arrow hits the x; and “Oh Yeah” I feel good about myself. We all need to take time away and do something that makes us feel good about ourselves. Bowhunting is my yoga studio. If you want that Zen feeling, get out to the woods, hours before the sun comes up, there is a chill in the air and an earie quietness that surrounds you. As the sun just peeks out, the woods you are sitting in slowly comes to life. You’ll hear a bird chirp, a rustle in the leaves, you’ll feel the wind on your face and the peace that comes from sitting in your families church pew. Your thoughts in your head whirl around with an anticipation that is like Christmas morning without disappointment. You’re probably wondering, “How can you not be disappointed, I know you don’t harvest an animal every time you go out.” Well, that’s correct, but every time I go out, I get an experience; and that is the real prize. If I’m lucky enough to harvest an animal, then I have added satisfaction and gratitude for the ability to feed my family with healthy organic meat.

The clients! Wow, I could talk about them for a day or two. So many come to mind, but overall what is the coolest thing to me is watching the women’s physical demeanor change when they release an arrow for the first time. Many of them start the experience with doubt in their mind, they think they “can’t” pull the bow back, we teach them some techniques and explain the draw cycle in terms of “yanking your kid or pet out of oncoming traffic” and that can’t turns into CAN! It is the most rewarding experience, and after introducing over 23,000 women since I started Shoot Like A Girl, validates why I started the company in the first place.

Q4: What piece of advice would you give to women who are interested in becoming involved in the shooting sports but are apprehensive or don’t think they have what it takes? What’s your message to women?

Ladies, we can do anything we want to do. Shooting sports is one sport that you don’t have to be an athlete to participate, but once you do it, you are an athlete! So, if you’re interested in trying it, go into a range, tell them, “I have never done this and am interested in trying it.” You’ll be surprised how many people will be ready to welcome you into the family, and that’s what shooting sports people are…we are one big, diverse family.

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