Millions of people around the globe will watch the Olympics and Paralympics this summer. According to the World Archery Federation, archery ranked as the seventh most popular Olympic sport on social media in 2021. Plus, archery’s digital presence achieved record numbers during the Olympic year, accruing more than 810 million impressions and 360 million video views in 2021.

Capitalize on the hype and use the ATA’s “2024 Olympic and Paralympic Kit,” created in partnership with USA Archery, to prepare for the Olympic and Paralympic events.

The kit contains:

• Information about Olympic and Paralympic branding and licensing rules.
• A do's and don'ts marketing guide for social media posts, including a breakdown and interpretation of Rule 40 and Rule 50.
• A “Prepare Your Business for the Olympics” checklist.
• Olympic and Paralympic-themed event ideas for your business.
• Information on the Explore Archery program, including sample activities, provided by USA Archery.
• Customizable images and templates for your events.

Archery isn’t flaunted and applauded on a global scale every day. Don’t let this unique opportunity pass you by. Get the 2024 Olympic and Paralympic Kit to start preparing for new customers and an increase in revenue ASAP.

ATA members: Click here to download the kit for free as part of your ATA-member benefits. You must be logged into your member dashboard account to access the free document.
Nonmembers: Click here to purchase the kit for $25 through the ATA Store.

Please contact Nicole Nash, ATA’s senior manager of outreach, with questions or for additional planning assistance at (507) 233-8146 or nicolenash@archerytrade.org.

About the Archery Trade Association
The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and once-active archers and bowhunters. We are the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA Show, the archery and bowhunting industry's largest and longest-running trade show worldwide.