TUO introduces the Kinetic Merino 150 Short Sleeve Crew, a lightweight baselayer featuring 86% 18.5 micron merino wool blended with nylon and spandex. Designed for warm-weather hunting, the shirt offers natural moisture-wicking, temperature regulation, and odor resistance with flatlock seams and raglan sleeves for comfort.
ALPS OutdoorZ has launched the Optima Bow Case, featuring 600D polyester construction, padded fleece interior, and reinforced foam padding to protect bows up to 40 inches. The case includes three exterior gear pockets, full-length arrow pocket, interior compression cam holder sleeves, and MOLLE webbing for customizable organization.
Ameristep® introduces the Frontline Wide-Bottom Extreme Blind, a ground blind designed specifically for archery hunters. The blind accommodates up to three hunters with four silent-sliding shooting windows, Mossy Oak Bottomland camouflage, and a quick-deploy Spider Hub® frame system for rapid setup.
The National Bowhunter Education Foundation (NBEF) sponsored the National Archery in the Schools Program (NASP) State Coordinator and Educators event in Helena, MT. NBEF Executive Director Marilyn Bentz highlighted lane markers and 3-D floor stickers developed to enhance tournament safety and organization for NASP programs.
Safe LivinG, in collaboration with the Army & Air Force Exchange Service (AAFES), will bring its free firearms safety and suicide prevention experience to Fort Stewart, Georgia on September 11-12. The event features a mobile range with FATS by Inveris simulators, demonstrations from SABRE® and Streamlight®, and family-friendly firearm safety education.
MWS Associates, Inc., an industry leader in outdoor sales representation with over 40 years of experience, announced a realignment of its Ohio and western Pennsylvania territory following outstanding growth by Dustin Youtz. The company is now accepting applications from qualified sales professionals to lead the realigned region.
Mathews Archery, founded by Matt McPherson in 1992, has officially transitioned to employee ownership as the company approaches its 35th year in business. The transition reflects McPherson's commitment to employees and ensures the company's values of innovation and community impact remain central to its future operations.
The Archery Trade Association announced that CEO & President Jeff Poole will retire on January 31, 2027, after five years of transformative leadership. Under Poole's direction, the ATA evolved its annual gathering into a three-part industry celebration and launched Bowhunters United, a grassroots advocacy initiative. The ATA Board has initiated an executive search for the next CEO & President.
Guidefitter and the National Rifle Association announced a strategic alliance connecting the NRA's 150,000+ certified instructors and safety officers with Guidefitter's platform for verified outdoor professionals. NRA-affiliated members gain access to VIP benefits from over 300 outdoor brands including Swarovski Optik, Crispi Boots, Weatherby, Jetboil, and Garmin.
Vermont Fish & Wildlife, led by Commissioner Jason Batchelder and Deer Project Leader Nick Fortin, is expanding archery deer hunting with 16 additional days beginning September 15 across eight designated areas to manage high deer populations causing property damage and vegetation loss in developed regions.
Whitetails Unlimited partners with the Tree Stand Safety Awareness Foundation to promote Tree Stand Safety Awareness Month throughout September. WTU President Jeff Schinkten encourages hunters to review safety guidelines before bowhunting season begins.
Zanders, a national distributor based in Sparta, Illinois, now stocks the Tactacam PRO 4.0 Solar trail camera featuring cellular connectivity, solar charging, and the REVEAL platform for remote monitoring. The all-in-one system combines the Pro 4.0, integrated solar panel, and FlexPack R5 battery for extended field deployment.
ALPS Mountaineering introduces the NEXUS 28, a 28-liter everyday carry backpack featuring durable heathered polyester construction, laptop/tablet sleeves for devices up to 16 inches, and breathable padded mesh shoulder straps. Available in three color options at authorized ALPS dealers and alpsmountaineering.com.
Browning Camping introduces the Twin Falls loveseat camp chair, featuring a quilted foam-padded polyester seat, powder-coated steel frame, and convenient mesh cup holders. The foldable design with backpack straps offers comfort and portability for outdoor enthusiasts at $149.99 MSRP.
Browning has renewed its national sponsorship with Whitetails Unlimited, announced by WTU President Jeff Schinkten. The Morgan, Utah-based firearms company, founded in 1878 by John Moses Browning, joins WTU's mission supporting white-tailed deer conservation and hunting traditions.
MyOutdoorTV launches "WhitetailStream," an exclusive ad-free live streaming channel featuring premier deer hunting content including Realtree Road Trips, Winchester Deadly Passion, and Tecomate Whitetail Nation with host David Morris and biologist Mark Newell, presented by Tactacam.
Pursuit Channel is launching new seasons of popular hunting programs including The American Way, Wallhanger TV, Whitetail Diaries, Whitetail Frenzy, and Deer & Deer Hunting TV. The shows are available on DIRECTV, Comcast Xfinity, Verizon Fios, and Pursuit UP streaming platforms reaching millions of viewers.
The National Archery in the Schools Program (NASP®) names Jeff Rawlinson as the organization's third-ever President, as Dr. Thomas G. Floyd, "Tommy," announces his retirement effective December 31, 2026.
Jeff Rawlinson has been named President of the National Archery in the Schools Program (NASP®), taking over for Dr. Thomas G. Floyd, "Tommy," who announced his retirement after leading the organization since 2021. Floyd will continue to work alongside Rawlinson through the end of the year to make the transition seamless. Rawlinson becomes just the third President in NASP®'s 24-year history.
Rawlinson was named NASP®'s second-ever Vice President in 2024, arriving from the Nebraska Game and Parks Commission, where he spent 26 years, beginning as an Outdoor Education Specialist and finishing as an Assistant Division Administrator. He had already served on the NASP® Board of Directors before joining the staff. In Nebraska, his team had oversight of hunter and bowhunter education, hunter outreach, the recruitment, retention and reactivation of hunters and recreational shooters, shooting range development, and the National Archery in the Schools Program. As NASP® Vice President, Rawlinson has led the organization's relationships with state fish and wildlife agencies, conservation organizations and shooting sports partners, along with day-to-day operations.
Rawlinson has been a hunter and bowhunter education instructor for over 25 years, a NASP® Instructor for the last 20 years, and an NRA firearms instructor and range officer. He serves on the board of the National Bowhunter Education Foundation and sits on the Association of Fish and Wildlife Agencies hunter recruitment and retention and education committees. Previously, he was the Vice Chair of the Midwest Association of Fish and Wildlife Agencies R3 and relevancy committee. Jeff holds Bachelor of Science and Master of Science degrees from the University of Nebraska, Lincoln.
Said Rawlinson, "I am extremely excited and humbled to become the President of an organization that I care so much about and believe in. Under Tommy Floyd's leadership, NASP® has enjoyed unprecedented growth and has reached so many young people. My goal will be to continue the mission of introducing young people to archery, knowing the impact it makes on so many lives, while also using archery to introduce young people to a lifetime activity and to the outdoors."
The organization Rawlinson inherits is the largest archery program in the world, and it has grown considerably under Floyd. NASP® reached 1,323,623 students in the 2025-2026 school year in 10,302 participating schools, including 1,316 schools new to the program. In March of 2025, Delaware became the 50th state to adopt NASP®, and the program is now offered in all 50 states and 10 Canadian provinces. Since NASP® was launched in 21 Kentucky schools in 2002, the program has put a bow in the hands of more than 26.02 million students and trained 121,542 adults to teach in-school archery, and it has awarded $6.262 million in scholarships to student archers. When Floyd took office in 2021, those figures stood at roughly 18 million students, 47 states, and $2.3 million in scholarships.
Competition has grown alongside the classroom program. NASP® student archers competed in 2,266 tournaments during the 2025-2026 season, and the organization's three national events drew a combined economic impact of more than $29 million to their host communities. According to the U.S. Fish and Wildlife Service, NASP® is responsible for helping make ages 8-15 the largest age group participating in archery today.
Floyd's own connection to the program began in 2003, while he was serving as a high school principal and NASP® coach in Somerset, Kentucky. Several of the first NASP® state champions shot for the team he coached. After 30+ years in Kentucky public education as a teacher, principal and superintendent, including service as chief of staff for the Kentucky Department of Education, Floyd was hired in 2015 to serve as NASP®'s first Vice President and General Manager, and became the organization's second-ever President in April of 2021.
Said Floyd, "It has been my great honor to lead this wonderful organization that puts kids first, reaches young people who have not previously been reached, and introduces so many to the great sport of archery and the great outdoors."
NASP® Chairman of the Board Kevin Stay stated, "Tommy was an outstanding President and leader who grew NASP® to new levels and prepared it well for the future. He will be missed but we anticipate he will always be involved."
Stay also noted that Rawlinson's combination of agency experience and program knowledge made him the board's clear choice. Said Stay, "Jeff has spent his entire career connecting young people to the outdoors, and he has spent the last two years learning this organization from the inside. The board was unanimous in its support. We are grateful to Tommy for everything he has built, and we are confident Jeff is the right person to carry it forward. We are confident that NASP® will continue to be the 'success program' that many millions of kids have the opportunity to experience."
Rawlinson takes the helm as NASP® approaches a significant milestone. In 2027, the program will celebrate its 25th Anniversary, commemorating a quarter century of introducing millions of students to the lifelong sport of archery while promoting academic achievement, character development, and conservation education.
About NASP®: The National Archery in the Schools Program promotes instruction in international-style target archery as a part of in-school curriculum, to improve educational performance and participation in the shooting sports among students in grades 4-12. NASP® lessons are presented by school faculty as part of the in-school curriculum. NASP® lessons were co-written by educators and archers. They were designed to be compliant with core content standards defined by education departments. By aligning archery lessons with these standards, NASP® lessons are taught in school, during the school day, to every student. This in-school teaching emphasis provides opportunity for every student to discover their interest and aptitude for archery as opposed to attracting only existing archers to after-school-only programming.
