At the recent Archery Trade Association Show(ATA) in Indianapolis, Bowhunting World magazine announced the winners of their Reader’s Choice Awards which were presented to the leading manufacturers of bowhunting equipment. For the first time, Outdoor Edge, based in Denver, Colorado received the prestigious Gold Award for the “Knife Category”.
For the third consecutive year, BRP (TSX: DOO; NASDAQ: DOOO) outpaced the competition at the renowned Dakar Rally – the world’s toughest race – with its Can-Am Off-Road vehicles. In addition to winning the side-by-side vehicle category, Can-Am vehicles crossed the finish line in all of the top 20 positions, dominating the competition from start to finish.
The Mule Deer Foundation’s Wyoming regional director, Shawn Blajszczak, presented the Wyoming Game & Fish Commission’s new “WYldlife Fund” with a check for $5,000 at a recent commission meeting in Cheyenne.
The Pope and Young Club is proud to announce the support of Mountain Archery Fest through the Club’s Corporate Partner Program. Mountain Archery Fest (MAF) is a 3-D festival designed with both the recreational and competitive archer in mind. MAF welcomes every discipline of Archery for every age, ability, and, most importantly, families.

With a recently inked date of July 11, 2020 this annual event is one hardcore bowfishermen won’t want to miss. 2019 marked the 20th Anniversary of this prestigious event, while the turn-out was record setting.
Mississippi based artist, Garry Rone, has been honing his skills in Virtual Reality painting for the past year. Originally an artist for the apparel industry, Garry has joined his passion for this new art medium with his thirty-three years of illustration experience, creating a perfect union of technology and talent.
The annual convention of Safari Club International is unequaled in every respect. It is the world’s most important gathering of hunters, a showcase for the finest taxidermy, art and firearms one can imagine, and the paramount marketplace for professional hunters and outfitters from all points of the globe.
Pheasants Forever & Quail Forever is excited to announce the addition of the Public Lands Pavilion to the 2020 National Pheasant Fest & Quail Classic taking place in Minneapolis this February.

Buck Knives, leader in sports cutlery, will be exhibiting new products during Alliance Week at Pro Gun Vegas in Boulder City, Nevada on Jan. 19, 2020
The Mule Deer Foundation Board of Directors announced today that President/CEO, Miles Moretti will retire from the organization in October 2020. The October date will complete 14 years of leading the Mule Deer Foundation through its greatest growth in the organization’s 32 year history.
As Toxey Haas unveiled Mossy Oak Bottomland to outdoor-industry executives attending the 1987 SHOT Show in New Orleans, few could have envisioned that the pattern, the father of America’s #1 camouflage of all time, would remain, 33 years later, the go-to disguise for millions of wildlife enthusiasts.
Irish Setter MudTrek rubber boots are the lightest rubber boots in the brand’s history, and they’re among the lightest on the market today. MudTrek boots are made to fit. Hunters can choose options with a snug, athletic fit or a traditional, roomier full fit. Men, women and young adults can select from unisex whole sizes from 4 – 15.

After adding nearly 30 new dealers at the Archery Trade Association Show earlier this month, industry leading TenPoint Crossbow Technologies will feature three new high-performance crossbows at the 2020 SHOT Show in Las Vegas, NV, January 21-24, 2020.
TrueTimber invites media, buyers and trade professionals to visit TrueTimber at the 2020 SHOT Show (booth 10332) and Industry Day at the Range (booth NS-17) to view the full lineup of TrueTimber high-performance apparel and gear. TrueTimber is the tip of the spear when it comes to product development and has many new items set to hit the market in 2020, including the patent-pending ground blind using all new air technology introduced last week at ATA.
Non-Typical Outdoor Sales, founded in 2015 by industry veteran Larry Bahr, continues its hot streak of new lines with the announcement of Ammo Incorporated and Jagemann Munitions Components as new lines. This announcement follows on the heels of Non-Typical Outdoor Sales being named as rep agency in the Midwest for Rhino Blinds and Kammok.
F&T Valley Motorsports in Pharr, Texas is donating a 2020 Can-Am Defender to the Ronald McDonald House Charities, Rio Grande Valley. The mission of RMHC is to create, find and support programs that directly improve the health and well-being of children and their families.


Seeking to better serve its membership, the outdoor community and further its mission, the Rocky Mountain Elk Foundation unveiled a newly redesigned digital platform.
Covert Scouting Cameras, #1 in Trail Camera Technology is proud to introduce the new-for-2020 20-megapixel AW1 and 32-megapixel LORA series wireless scouting cameras. Also, to be revealed during the January 21-24 event is the exciting new 32-megapixel IWC.
Browning Trail Cameras is ready to introduce a number of remarkable innovations at the 2020 SHOT Show, including new cellular camera products, cutting-edge video technology, and military grade invisible flash technology.
Media Lodge, the Outdoor Industry’s leading digital distribution platform and content studio announced today a partnership with Auction Armory, who reaches millions of people monthly through their social network, email list and firearms marketplace. Together, this partnership will provide robust video advertising products, email marketing, social media and commerce solutions to advertisers.

Follow Mossy Oak's Austin Delano to the red hills of Oklahoma as the windy plains whitetails wind down their year. With archery gear in hand, he played the wind perfectly for a chance to send an arrow at the buck of his dreams.
Non-Typical Outdoor Sales announces the addition of Adam Higgins as a managing partner, adding the industry veteran to a sales force that services some of the leading brands in the outdoor industry.
The Union Sportsmen’s Alliance (USA) is proud to announce the addition of Candice Horner as the organization’s digital communications manager.
Velocity Outdoor is pleased to announce that Nick Andrews is joining the company as Vice President of Marketing. In this role, Andrews will lead the development and implementation of the company’s overall marketing plans and strategies to support its objectives, ensuring its continued success in the outdoor industry.
Veil Camo hits the growing electric-powered mountain bike segment through its recent partnership with QuietKat.
Veil™ Camo, developer of the most innovative and advanced scientifically engineered concealment technology available, is pleased to announce their Whitetail camo pattern on Dryshod’s new Southland hunting boots.  


The Carbon Arrow Experts™ at Victory Archery are thrilled to release the pinnacle of hunting arrow technology for 2020 – the VAP-SS™, an infusion of patented technologies from the legendary micro-diameter VAP™ and revolutionary carbon stainless steel Xtorsion™
In response to customer requests, German Precision Optics (GPO) USA announces the immediate availability of its popular 8x42 and 10x42 ED binoculars in deep green. Until now, the deep green color variation was only available in the popular 8x32ED and 10x32ED models. Now all ED binoculars, 8x32, 10x32, 8x42 and 10x42 are available in multiple colors.
?Wet Okole Hawaii is adding Realtree’s newest waterfowl pattern, Realtree Timber, to its already impressive lineup of quality Realtree automotive seat cover options.
MYSTERY RANCH, an industry-leading backpack company devoted to making mission-specific packs is proud to announce the release of their newest harnessing built specifically for female hunters.
Pelican Products, Inc., the global leader in high-performance protective cases, is announcing an all-new line of Pelican™ CARGO Cases designed to provide the highest level of protection for gear and equipment on vehicles while optimizing storage for overlanding and outdoor adventure travel, professional applications and everyday use.
Mystery Ranch, an industry-leading backpack company devoted to making mission-specific packs is pleased to introduce the new RANGE BAG, a product built for gear organization while at the shooting range and/or a wide variety of other outdoor missions.
On January 14, 2019, the Denver based knife company, Outdoor Edge Cutlery Corp. filed a patent infringement complaint in Colorado Federal Court against American Outdoor Brands Corporation for a replaceable razor blade knife that Outdoor Edge President, David Bloch designed and first brought to market in 2013.
The largest indoor archery tournament on the East Coast kicks off at 4 p.m. Thursday, Jan. 23, when the first line commences shooting at the 2020 Lancaster Archery Classic. More than 2,100 archers - a new record - from all over the world are expected to compete at this year's Classic, being held at the massive Spooky Nook Sports Complex in Manheim, Pa.
Team Mathews’ Braden Gellenthien repeats with Gold in Men’s Compound at the Indoor World Cup in Nimes. This is the fourth time Gellenthien, the current top ranked shooter in World Archery, has won Nimes.
Shooting the new 2020 REZULT target bow in Nimes, France at the first penultimate, 1,000-level World Archery indoor tournament, Elite Archery’s Alexis Ruiz battled her way through the competition to earn a bronze medal finish.
In the World Indoor Series events of the World Archery Federation’s evolution of the Indoor Cup, Team Easton shooters are dominating the competition across all categories.
The Congressional Sportsmen's Foundation (CSF) Board of Directors welcomes four conservation leaders in 2020. These conservation leaders will champion CSF's mission of protecting and advancing hunting, angling, recreational shooting and trapping in the halls of government.
Outdoor Industry Association?(OIA)?announced Class 5 of the?Skip Yowell Future Leadership Academy?(FLA). In 2016, the Future Leadership Academy was?created and?named after JanSport’s founder and industry luminary Skip Yowell to honor his?enduring?legacy as a one of the great founders, mentors and leaders?in?the outdoor industry.

Some hunters walk away after a season shaking their head and wondering where it went wrong – and then immediately think about how they can improve upon next year’s hunts. Other hunters rejoice in a season where everything (mostly) worked to their favor. You might be wondering who the heck are the hunters in the latter bucket… the ones where a successful season was hard fought – and won; a season where it seemed all the efforts put in the previous years (decades) finally came together.

Well, one such hunter in that bucket is Melissa Bachman, host of Winchester Deadly Passion airing her ninth season on Sportsman Channel Sundays at 11:30 a.m. ET. Bachman’s 2019 deer hunting season is epic, as you would know if you follow her on Instagram (@melissa_bachman) or on Facebook @WinchesterDeadlyPassion. For example, in November, in a matter of seven days, she harvested four bucks. FOUR. BUCKS. IN. ONE. WEEK.

Four bucks in one week in November by Melissa Bachman

Now, my dear readers, we all know this doesn’t happen by the stroke of luck or by having something “handed to you,” as many of you might be thinking. No, this happened because Bachman has been hunting literally her entire life- practically 300 days OR MORE per year. So perhaps it is a matter of numbers. Remember Malcom Gladwell’s “10,000 hours” he introduced in the book Outliers in 2008? In it, Gladwell said that “Ten thousand hours is the magic number of greatness.” In summary, anyone performing at THE highest level – be it a violinist playing at Carnegie Hall – or a hunter honing their skills – it takes 10,000 hours of practice, hard work and dedication to that skill. These people are outliers. There aren’t many of them, and that’s what makes them so great. Has Bachman put in 10,000 hours over the course of her young lifetime into hunting? Would she be considered an outlier? I say “yes.” - Michelle Scheuermann, editor, Archery Wire

Q1: Melissa, what are some of the key pieces you did to prepare for your 2019 hunts? Please share the amount of time each piece of the puzzle takes.

A1: Some of the main things we do as far as scouting revolves around planting food plots, scouting and glassing from high points, putting out SpyPoint trail cameras and creating our little buck paradise setups in front of our blinds. These areas includes a water tank, cedar rub post, licking branch, mock scrape with a Magnum Scrape Dripper all followed up by a camera and blind. All these elements take a lot of time to create and install (such as digging umpteen water holes in July), but we really look at hunting as a year-round activity as there is always something that can be done to increase your odds once the season finally hits.

example of Melissa’s very own “buck paradise”

Q2: You truly put in a lot of work – adding blinds, waterholes, licking branches and more to your location. Why do you add all these things to each location?

A2: Where we hunt the deer, they don’t always live right there. We often hunt bucks that pass through so you need a reason for them to come to your specific location. By creating this entire setup right in front of your blind, you’re setting yourself up for the perfect close shot and making it a destination for the deer, not just a pass-through point.

The defining moment, caught on camera

Q3: It may seem like you shot four deer just in one week, but that’s not the entire story. You sat in those blinds and stands for HOURS prior to getting any of those bucks. Can you share your strategies for sitting in a blind? The time you put in?

A3: Yea I did have one incredibly lucky week, but I guess you could say the entire month of October was a lot less lucky. I hunted a ton sitting dark to dark for a good part of October and most of November before running into this “lucky streak.” Again, you never know when the time will be right, so I always try to sit as long as possible. If there isn’t something absolutely necessary for me to leave the stand for, I’m in all day. The reason for this is it’s a lot less pressure on your area. Its two less trips in and out each day plus I’ve shot numerous big bucks around the noon hour. The trick is trying to make yourself as comfortable as possible on stand or in a blind, bring a lot of snacks and food, and be mentally prepared for very long and possibly boring sits. We had SpyPoint pics coming in at a wide variety of times so I knew it could happen at any moment.

Melissa Bachman Bearshield and husband, Ben Bearshield

Q4: Share with us which of the four bucks is your most favorite story, the one you were most thrilled about finally getting.

A4: Out of all those bucks the most exciting one was probably my archery deer. This was a buck we had Spypoint photos of all season and one I really wanted a chance at. Unfortunately earlier in the season I had him come in but he was quartering to and didn’t offer a shot. He backed out, not liking something in the setup and I figured that was our one chance. This gave me more incentive to keep hunting hoping as the rut heated up he’d make a mistake and eventually want to come fight my decoy or stop by the mock scrape. I lost track at the number of all-day sits I did after this point but I was starting to lose confidence. Then we started getting regular photos of the buck; my husband saw him about 150-yards from my setup on numerous occasions while I was hunting and I hoped it was just a waiting game. Finally on the last day my camera man could stay, this buck strolled through on the furthest trail possible and I made the shot at 56-yards. The feeling of accomplishment walking up on this buck was unreal. So much time and effort had gone into this and I was literally wore down. We had been going non-stop driving through the nights going from location to location as the rut was on. To end the week and tag my fourth buck in seven days, this made all the effort year-round well worth it!

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