Tuesday, May 4, 2021

Waypoint TV Surpasses 50 Podcast Titles, Shows Exponential Audio Growth

AUSTIN, TX - Waypoint TV, The world’s leading entertainment destination for hunting and fishing programming content is proud to announce they have now surpassed 50 show titles on their podcast network along with exponential monthly audio download growth.

Builder Brock, CEO stated, “We are building the most extensive collection of leading podcasters in the outdoor space along with the most loyal and engaged audience of any platform. Waypoint TV plans to grow its podcast network to 250 shows by years end.”

Zach Rollins, host of the "Along the Keel" podcast on Waypoint TV: "The Waypoint podcast community is every bit authentic. You won't find any podcasters who aren't on the water, in the woods, or on a mountain themselves! It's a network built by outdoorsman for the outdoorsman."

According to Business Insider – “Podcasts have been around for nearly two decades, but the format has come into its own over the last five years. The podcast audience is not only large and growing, but attractive: Listeners tend to be young, affluent, educated, and generally open to advertising in podcasting. While at one time brands may have been hesitant to spend on podcast advertising, the recent boom in listenership has changed those notions. US podcast ad spending grew 10.4% to $782.0 million. It will surpass $1 billion in 2021 and reach $1.61 billion by 2024, more than double its current level.”

Brands have many options when it comes to advertising on podcasts, the most crucial thing is to ensure that a selected show aligns with a company’s brand. Waypoint TV has the ability to reach the entire audience through advertising on any show, during any time period or budget.

About Waypoint TV: Launched in 2016, Waypoint TV is the world’s leading entertainment destination for hunting and fishing programming content. Waypoint is dedicated to providing “access to the outdoors” through its multiple tv and digital platforms including their online streaming video, apps, live channels and podcasts. For additional information, visit www.waypointtv.com

Media Contact: Ryan Hamilton 360-255-3883 or ryan@waypointtv.com