NEW MARKETING MANAGER BRINGS VAST OUTDOOR EXPERIENCE TO LEGENDARY BRANDS
EVANSVILLE, IN – Bear Archery is proud to announce the hiring of Alec Wyman to serve as a marketing manager for its legendary brands in the Bear Archery portfolio. As marketing manager, Alec’s primary objective will be supporting and implementing marketing strategies and concepts while managing sponsorship, endorsement, and pro-staff relationships.
Alec will serve as the marketing manager of Bear Archery, Trophy Ridge, Fletcher Archery, Cajun Bowfishing, SIK Broadheads, and Rocket Broadheads. He will also assist in ecommerce support and coordinating special events, trade shows and consumer shows.
“We are thrilled to welcome Alec Wyman to Bear Archery,” says Ryan Shutts, Bear Archery’s Director of Product Management. “Alec brings extensive and proven marketing experience to our team and we are excited to capitalize on his data driven skill set to help drive our legendary brand portfolio.”
Alec formerly served as the Director of Sales Marketing for Hennessey Performance where he managed consumer engagement, drove innovation across the brand’s marketing initiatives, and increased the brand’s identity within the automotive industry.
“I am very excited to join the Bear Archery team,” says Alec Wyman. “As an avid hunter and outdoorsman, I’ve been a follower of the Bear brands for as long as I can remember. I’m eager to help drive the business forward as the team’s new marketing manager.”
About Bear Archery®
Founded by the iconic father of modern archery, Fred Bear in 1933 with the intention of bringing archery to the masses, Bear Archery® continues to produce legendary bows with the same focus on reliability and technology while maintaining its rich heritage of innovative leadership, quality products, and family values. Bear Archery is a division of Escalade Sports. For information on Bear Archery, its products, brands, instruction manuals, retailers, warranty, replacement parts, or customer service, please call 1-800-694-9494 or visit www.beararchery.com.
ABOUT ESCALADE SPORTS
Headquartered in Evansville, IN, Escalade Sports is a global manufacturer and distributor of sports and outdoor recreational equipment. Leaders in their respective categories, Escalade Sports’ brands include Bear® Archery and Trophy Ridge® archery accessories; STIGA® and Ping-Pong® table tennis, Accudart® and Unicorn® darting, Onix® pickleball equipment; Triumph SportsTM indoor and outdoor games, GoalrillaTM and Goalsetter® residential in-ground basketball systems, Goaliath® and Silverback® residential in-ground and portable basketball goals; the STEP® fitness products, LifelineTM personal fitness, Woodplay® premium playsets, VulyTM Trampolines, and Cue & Case® specialty billiard accessories. Escalade Sports’ products are available at sporting goods dealers and independent retailers nationwide. For more information on Escalade Sports, its brands, instruction manuals, retailers, warranty, replacement parts or customer service, please call 1-888-784-4288 or visit www.escaladesports.com.
Contact: Alec Wyman Escalade Sports 812.467.1246