The ATA Show is the best place to see hundreds of new archery and bowhunting products and save thousands of dollars with exclusive deals and Show special pricing. Register now to secure your spot. Then, study all the ways you can save and score at the 2024 ATA Show in St. Louis, Jan. 11-13.

Here are the details on two of ATA’s biggest Show-only promotions.

Big Buck Tags
The ATA’s Big Buck Tags coupon book is returning to the Show this year! The coupon book offers exclusive deals from manufacturers and thousands of dollars in savings only redeemable at the ATA Show. Each retailer account will get one BBT coupon book, available for pick up at registration.

New! Super Deal Pass
The ATA is providing each retailer account with a one-time use Super Deal Pass worth a minimum value of $150. Retailers can check out the Super Deals being offered by exhibitors, then redeem their one-time use Super Deal Pass to get the best Super Deal offer.

Exhibitors determine their Super Deal offer and promote it during the Show. At the end of the Show, exhibitors can redeem every Super Deal Pass they receive for $150 through the ATA. There is no cost to the exhibitor and no need to opt-in to the promotion. If you have questions, contact Eric Dobberfuhl, ATA’s sales manager, at (507) 233-8142 or ericdobberfuhl@archerytrade.org.

Additional Promotions
Attendees can visit the ATA Buyer Promotions page to see a full list of Show-only offers. Meanwhile, exhibitors can click here to learn about available promotional and sponsorship opportunities.

Register Now!
The ATA Show was honored by Trade Show Executive as one of the Top 100 trade shows of 2022. The 2024 Show in St. Louis, Jan. 11-13, also continues to outpace last year’s registration. Attend the can’t-miss event to see and test new products, network and meet company leaders face to face, get Show special pricing and discounts, and support the archery industry. Plus, ATA-member retailers who book in the ATA Hotel Block can also save through ATA's First Night's on Us promotion in partnership with Explore St. Louis. Each retailer account will receive one $150 credit on their bill toward their first night’s stay.

To register for the Show, click here. For registration questions, please contact Sarah Haala, Trade Show coordinator, at sarahhaala@archerytrade.org or 507-233-8130.