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The ATA finalized and published results for the Q1 ATA Retail Trend Tracker Survey in a report that's free to ATA members and available to nonmembers for a fee. The exclusive quarterly report helps industry members make critical business decisions, crucial to increasing profits and growing archery sports.
The ATA compiles the data and sends key takeaways from each survey to its members, who can download the reports for free through the ATA’s Resource Library in their ATA member dashboard.
FYI to ATA members: As of March 1, the ATA switched platforms for its member dashboard. Because of the switch, all members will be required to create an account through the new portal. If you need help with the transition, click here for instructions or contact ATA’s Kim Watson at kimwatson@archerytrade.org.
Nonmembers can buy the quarterly resources for $250 each or pay $450 for all the survey data in a year. Click the links below and follow the checkout prompts to receive the documents:
Q1 2024 Survey
2023 Survey Bundle
About the Survey
A statistically significant number of ATA retail members were chosen in each region to provide information on overall sales, types of sales, and customer demographics. In addition, open ended questions on what consumers are talking about and challenges and concerns owners are facing provide insight into the current retail environment. The results from this survey are presented nationally as well as regionally and can be compared to the previous quarter to help identify trends and hot topics.
For more information, please contact Jennifer Mazur, ATA's senior director of outreach and education, at jennifermazur@archerytrade.org or?(507) 233-8139.