Exclusive Media IP Creates Opportunities for Independent Outdoor Lifestyle Content Producers and Endemic Brands

Independent outdoor lifestyle producers and brands will have access to an exclusive platform internet protocol (IP) to manage, package and distribute their original content through Outdoor America. Content will be available to all points of media distribution platforms. The announcement was made today by Outdoor America co-founder and CEO Nick Rhodes.

The proprietary IP will provide the opportunity for short-form creators and brands to elevate their content to wide reaching audience exposure on Outdoor America’s FAST and broadcast TV distribution, as well as better content management for delivery to existing digital and social outlets. Outdoor lifestyle producers can utilize the platform for their libraries and daily content to create options for short form topical programming for linear, YouTube and other UGC platforms. Outdoor Brands that are producing content can use the platform to automate and package their storytelling to all delivery destinations - .com, social and streaming.

“Outdoor enthusiasts want actionable content in-season and relevant to their interests,” Rhodes said. “New consumer expectations require a content packaging model that provides immediacy for audiences and metrics for sponsor ROI. The producer/brand portal exclusively offered by Outdoor America will reach passionate consumers with any content segment length on any device, in near real time.”

As connected devices proliferate and audiences continue to fragment, independent outdoor media producers and brands have been challenged to keep up with the workflow and delivery spec demands of the exploding number of destinations. The Outdoor America producer/brand portal will automate the process from camera to screen, while creating new revenue upsides and better audience analytics for creators and sponsors.

The Outdoor Producer/Brand portal also can be connected directly to the Outdoor America ecommerce store where producers can curate their sponsors’ products for sale direct to consumer supported by topical videos – even live and same-day turnaround. Outdoor America is poised through technology to reinvent the economics of outdoor media to the benefit of expert voice creators and endemic brands.

Outdoor America has already on-boarded the first wave of clients participating in the next generation IP opportunities.

Outdoor America features fishing, hunting and activity programming to entertain, inform and inspire viewers to live their best life outside enjoying the vast natural resources in the United States. Outdoor America is designed as the authority for people passionate about outdoor sports and recreation. Delivering compelling content across all connected devices, Outdoor America will engage its audience with relevant and local information while motivating them to embrace their love of the outdoors in our country’s many public lands and waterways.