Tuesday, January 26, 2021

In Deplatforming Wake, GoWild Rides Wave to Record Growth

Louisville, Ky.—Outdoor social network, GoWild, announced it has seen record growth after Facebook restricted firearms content and further blocked ads for the gun industry. GoWild grew 75% in just 7 days after Facebook’s ban.

"Big tech is going to realize the cancel culture it empowers can cut both ways,” said GoWild Cofounder, CEO, Brad Luttrell. “The hunt, fish and shoot audience is canceling its ties to the big blue apps. Silicon Valley has done little to stop harassment against outdoorsmen and women, because they don’t understand us. As of this week, it’s clear this audience is finding a new home on our platform, GoWild.”

Luttrell recently sent a letter to GoWild members highlighting the fact that their content helps Facebook make more money, and in turn, Facebook refuses to work with the shooting industry, bans hunting content and even has restrictions on fishing gear.

The response from GoWild members launched the most growth the company has seen since launching its beta version of the first app in September 2017. The company is now at an all time high for member activity.

“We grew 75% in just 7 days,” said Luttrell. “I was up until 1 am for three nights in a row just responding to all of the direct messages and emails from our members. Many were grateful, some reached out with their own Facebook horror stories, such as having hunting groups of 200K+ members deleted overnight.”

About GoWild
GoWild was founded in Louisville, Ky. by a group of rural-raised techies. Brad, the cofounder, grew up in Appalachia, with a passion for the outdoors. One cofounder’s grandfather was a championship beagle breeder, rearing Lyndon B. Johnson’s famous hounds. Each founder has their own connection to the outdoors. The quartet quit their jobs in advertising and data science, where they worked with fortune 100s, to start GoWild because “outdoorsmen and women deserve better.” Learn more at timetogowild.com.