Outdoor Lifestyle Networks Join Live TV Service to Reach Underserved Target Audiences
DENVER – Outdoor Sportsman Group Networks – Outdoor Channel, Sportsman Channel and World Fishing Network – launched on live television over-the-top (OTT) service Frndly TV on October 1. The announcement was made today by Outdoor Sportsman Group President and CEO, Jim Liberatore and Frndly TV CEO, Bassil El-Khatib.
Frndly TV is a live OTT service specifically designed to address the underserved, family-oriented consumer – nearly 92 million strong interested in hunting, fishing and shooting – from America’s heartland states.
“This is another example of the robust initiatives we are taking to provide all Americans with outdoor lifestyle programming from Outdoor Channel, Sportsman Channel and World Fishing Network,” Liberatore said. “One of our most important priorities is working with a partner that has the ability to distribute our compelling, interesting and exciting programming to millions of outdoor lifestyle enthusiasts in America. Our partnership with Frndly TV allows us the ability to offer outdoor lifestyle content to underserved areas of the country, as well as stay focused on promoting and sharing this specialized content.”
“Our channel lineup was hand-selected to meet the needs of our target audience, the American family,” El-Khatib said. “Whether a viewer wants to watch a movie, relax with some entertainment-focused content, or dive into some adventure driven stories, we have them covered with Frndly TV.”
Frndly TV is available for $5.99/month and offers 12 live channels – growing to 20 – plus video-on-demand including: Outdoor Channel, Sportsman Channel, World Fishing Network, Hallmark (Hallmark Movies & Mysteries, Hallmark Drama), GSN, The Weather Channel, QVC, Light TV, Baby First and PIXL.
About Frndly TV: Frndly TV is the first sub $10 live over-the-top television service built from the ground up with the American Family in mind. Starting at only $5.99/mo, it offers 12 top rated live TV networks including: Hallmark Channel, Game Show Network, The Weather Channel, & Outdoor Channel. Frndly TV delivers positive, uplifting family friendly programming in an app that is simple to use and gives its customers the ability to watch TV how they want, when they want. It offers a traditional linear TV guide with the added ability to Look Back 72 hours and watch any show that previously aired on any channel. It also gives its customers the ability to watch over one thousand On Demand titles or record their favorite shows with an unlimited cloud DVR. Frndly TV customers can watch at home on their big screen TV with Roku, Amazon Fire, or Chromecast, or on-the-go with Android and iOS mobile apps. Frndly TV delivers family friendly content at an even friendlier price with low monthly plans and no contracts or commitments. Discounted annual plans are also available. Welcome to Worry-Free TV. For more information, please visit frndlytv.com.
About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel Canada and MOTV, the world’s leading outdoor television content platform. The Group also consists of a number of established publishing assets: 16 outdoor magazines including Guns & Ammo, Petersen’s Bowhunting, Game & Fish and Florida Sportsman, and 19 top websites, including BassFan.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV
Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com
Elizabeth El-Khatib | FrndlyTV | Elizabeth@frndlytv.com