Ralph and Vicki Cianciarulo, known to many as the pioneering couple of outdoor television, are marking a major milestone: 25 years of bringing their hunting adventures and love for the outdoors into millions of homes across the country. Their 25th season officially kicks off on June 30, 2025, something the pair says they never imagined possible when they started their journey.

“It’s hard to believe we’re celebrating 25 years in outdoor television, with our 25th season kicking off June 30, 2025,” said Vicki Cianciarulo. “Being the first couple in outdoor TV has been an incredible journey, and what means the most to us is seeing families out there living and loving this lifestyle together—just like we always have.”

What began as Archer’s Choice has since evolved into The Choice, a name that reflects not just their passion for hunting but the freedom to live a lifestyle rooted in the great outdoors. The show airs on both the Pursuit Channel and Wild TV, continuing to reach viewers across North America with their authentic storytelling and family centered adventures.

Known for their genuine personalities, family-first approach, and dedication to ethical hunting, the Cianciarulo's have built a legacy that goes far beyond just a TV show. Over the years, they've helped inspire a generation of hunters and outdoor enthusiasts to embrace the outdoors as a way of life.

“Let’s be clear, I never thought we would be doing our show for a quarter of a century and still going strong,” Ralph Cianciarulo shared. “To be able to travel the world, experience things that we only dreamed of and meet some of the BEST folks around, create memories to last two lifetimes and be able to share our adventures to millions, I still pinch myself each and every year.

We couldn’t have done this and continue to do it without all of our followers, our partners, and most of all—faith. Life is so short, live it the BEST you can in the outdoors!”

As they celebrate 25 seasons of success, Ralph and Vicki remain grateful for the community that has supported them and continue to encourage families to create their own outdoor memories just like they did, and still do.