Outdoor Channel Delivers Growth Among Total Viewers During Weeknight Programming
DENVER – Outdoor Sportsman Group Networks – Sportsman Channel and Outdoor Channel – continue to shine entering the autumn months and deer hunting season. Sportsman Channel ranks among the Top 5 basic cable networks (among 113 total networks) with growth among Men 25-54.** Outdoor Channel’s growth in October resulted from significant deliver gains among total viewers during the network’s primetime hunting programming nights of Tuesday and Thursday, as well as Saturday movie night.
Outdoor Channel Highlights*:
·During October 2019, Outdoor Channel experienced significant delivery gains among total viewers (P2+) during primetime on its hunting nights of Tuesday (+31%) and Thursday (+4%), along with its Saturday movie night (+22%).
Sportsman Channel Highlights:
Measurement Term of the Month: Median Income is the amount that divides the income distribution into two equal groups. Outdoor Channel ($71,200) and Sportsman Channel ($69,500) deliver households that have a median income average that is more than +40% higher than its rival Pursuit ($49,200), delivering the affluent audience that advertisers prefer because this translates to more disposable income for households to spend on their hunt/shoot/fish passions.****
For more information about Outdoor Sportsman Group Networks and Sportsman Channel Canada visit: www.outdoorsg.com.
About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV
About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD/Sportsman Channel Canada (added in 2019) are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. A division of Outdoor Sportsman Group, Sportsman Channel/Sportsman Canada delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel/Sportsman Channel Canada embrace the attitude of celebrating the Great Outdoors in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #IAmSportsman. #MyOutdoorTV
Source: *Nielsen, Marketbreaks, Live+7, AA Oct 2019 (9/30/19-10/27/19), Year Ago (10/1/18-10/28/18).
**Nielsen, Marketbreaks, Live+7, AA Oct 2019 (12/31/18-10/27/19), Year Ago (1/15/18-10/28/18)* Due to technical difficulties with Nielsen the first two weeks of 2018 are not included.
***Nielsen, Marketbreaks, Live+7, AA (Projected Units), 2019 (8/5/19-10/27/19), Year Ago (8/6/18-10/28/18)
Source: ****Nielsen, Marketbreaks, October 2019, Total Day, Live+7, Household Avg. Est. Median Income
MEDIA CONTACT:
Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com