Tomorrow's Resources Unlimited, Inc. (T.R.U., Inc), the manufacturer of T.R.U. Ball Archery Release Aids and AXCEL Sights and Scopes, has been a world leader in archery manufacturing for over 22 years. Trusted by millions of bowhunters and used by the best athletes in the world to win 15 Olympic medals, T.R.U., Inc. products are widely perceived as being the best of the best! In an era where large companies are buying brands and forgetting the values and people who made them successful, T.R.U., Inc. has rejected that trend and is still owned and operated by original owners Greg and Margaret Summers. For 17 years, T.R.U., Inc. has been represented by Summit Outdoor Sales (Summit) and Outtech, Inc.'s Hunting Division (Outtech). As of August 1st, 2017, T.R.U., Inc. is proud to announce the expansion of these sales representative firms into new roles and new territories.

Summit Outdoor Sales will expand their coverage of T.R.U. Ball Archery Releases and AXCEL Sights and Scopes beyond the western states they had previously covered to benefit independent archery retailers in all fifty U.S. states. The Summit team of 15 archery sales professionals represents premium brands, including Easton, Beman, Hoyt, Fuse, and Delta McKenzie. Summit reps meet our like-minded focus to represent high quality archery products.

Outtech will be tasked with representing T.R.U. Ball Archery Releases and AXCEL Sights at major multi-channel retail outlets. Outtech has a dedicated team of professionals and emphasizes comprehensive training of box store associates in the use of the products they represent.
With our expansion of these two powerhouses, T.R.U., Inc. products will continue to maintain the perception and reality of being the best of the best! To aid these sales representatives in helping archery retailers, T.R.U., Inc. has also promoted Justin Tomlin from within the company to Sales Manager of Pro Shops and Multi-Channel Retailers.

For more information or to request a visit from the representative in your state, call 434-929-2800 or email truball@truball.com.


Brandon M. Reyes
Director of Marketing T.R.U. Inc.
PO Box 1180/131 Crennel Drive
Madison Heights, VA 24572
truball@truball.com
www.truball.com
www.axcelsights.com
(434)929-2800
(434)929-5630 fax