Midland, MI - Brothers Chris and Casey Keefer are excited to announce a new clothing and camouflage categories partnership with the Cabela's Instinct line of performance hunting wear. This partnership is yet another positive step in a great, longstanding relationship The Keefer Brothers share with Cabela's.

"The Keefer Brothers are great representatives of the Cabela's brand. They have a respect and passion for the outdoors that connects them with our customers and our company," said Christine Wamsley, Cabela's Director of Communications and Partnerships. "We are excited to expand our relationship with Chris and Casey and look forward to supporting them on their many adventures."

Chris and Casey Keefer will be wearing Cabela's camouflage patterns exclusively, including the O2 Octane and Zonz patterns. As hosts of Dropped and Rival Wild on Outdoor Channel and Sportsman Channel respectively, The Brothers are looking forward to the unmatched versatility and performance of the entire Cabela's Instinct line of clothing. From the rocky ledges of Alaska's Brooks Range, to the timber tracts and cut corn fields of Midwest whitetail country, Cabela's Instinct clothing offers the perfect lineup of patterns to fit their needs.

"We're so happy to be expanding our great relationship with Cabela's," commented Chris Keefer. "We've been partnered for years in the optics category, and we appreciate the quality and expertise that comes with working alongside this iconic brand," he added.

"We spend our lives documenting our pursuits all over North America and beyond," said Casey Keefer. "Much like Cabela's, quality is a top priority for us. We know this partnership will help greatly in achieving the standards we've set, no matter where we end up."



About Cabela's
Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program.



About The Keefer Brothers
As Co-Owners and Executive Producers of Rusted Rooster Media, Chris and Casey have fine-tuned the recipe for ground breaking outdoors television. Together, along with their production and marketing team in Midland, MI, The Keefer Bros. remain focused on pushing the boundaries of what's possible in everything they do. Original productions Dropped and Rival Wild keep the brothers on the hunt for much of the year. Together, they are outdoorsmen, athletes, producers, marketers, story tellers, music makers, and survivors.



Contact: Cody Keefer- Sales and Brand Manager- cody@hatchmg.com -989-423-1594