NEW ULM, MN — The Archery Trade Association is proud to announce country music star Chase Rice as the featured entertainment for the ATA Industry Celebration, taking place Wednesday, Jan. 7, 2026, during the members-only ATA Trade Show in Indianapolis, Indiana.

The ATA Industry Celebration, presented by Mossy Oak, is one of the most anticipated evenings of ATA Show Week, bringing together retailers, manufacturers, distributors and industry leaders for a night of camaraderie, recognition and live entertainment. This event celebrates the people and partnerships that drive the archery and bowhunting industry, offering attendees a chance to unwind, network and enjoy free food and drinks with today’s top entertainment.

Chase Rice, one of country music’s most compelling storytellers and performers, is a 10x Platinum artist with more than 3 billion streams. Rice has carved a unique path in country music as both a chart-topping songwriter and performer. Known for hits like “Eyes On You” and “Drinkin’ Beer. Talkin’ God. Amen.,” Rice’s career has spanned stadium tours with Garth Brooks and Kenny Chesney to sold-out headlining shows around the world.

Entertainment for the ATA Industry Celebration event is presented by Buck Commander, Buk Ops, Barnett Crossbows, Martin Archery, Obsession Bows, and Allure Decoys.

The ATA Industry Celebration sets the stage for a week packed with opportunities to connect, discover and celebrate all things archery and bowhunting. Following the members-only ATA Trade Show on Jan 7-8, the week opens to the public with the Archery & Bowhunting Supershow, Jan. 9–10, where attendees can experience hands-on product demos, meet top brands, and watch live tournaments, including the NFAA Rushmore Rumble and S3DA Indoor Open.

ATA Show Week, taking place Jan. 6-11, 2026, features six can’t-miss events under one roof, making it the world’s largest celebration of archery.

·Jan. 6: ARRO Hot Show and NABA Show

·Jan. 7-8: ATA Trade Show

·Jan. 9: S3DA Indoor Open

·Jan. 9-10: Archery & Bowhunting Supershow

·Jan. 9-11: NFAA Rushmore Rumble

For ATA membership, exhibitor information, media inquiries or sponsorship opportunities, contact info@archerytrade.org. Additional ATA Show Week information can be found at atashow.com.