West Henrietta, NY - The Outdoor Group (TOG), parent company to premier brands Elite Archery, Duel Game Calls, Scott Archery, Custom Bow Equipment, Winner's Choice Custom Bowstrings, Solid Broadheads and Slick Trick Broadheads, has announced the addition of five new Factory Direct Sales Representatives, the integration of two new product lines (Hips Archery Targets and Lakewood Bow cases) and the completion of its nation-wide sales team.

Their five new TOG Territory Managers will provide coverage for the eastern United States. TOG now has Factory Direct sales coverage across the United States supported by its twelve TOG Territory Managers. TOG Territory Managers are trusted business advisors to their dealers and responsible for maintaining a high level of customer satisfaction in the representation of their brands.

Jack Wallace has been a professional archer for the past 33 years, winning renowned titles such as IBO World Champion, ASA World Classic Champion and IBO Triple Crown Champion. He has a bachelor's degree from Ohio University has previously worked in the outdoor industry as a pro shop owner/operator and store manager for a large outdoor chain. Jack will be responsible for North Carolina, South Carolina, and Georgia as a TOG Territory Manager.

Greg Petersheim has joined The Outdoor Group as a TOG Territory Manager for Pennsylvania, New Jersey, Maryland and Delaware. Petersheim has over 30 years of experience in sales and has most recently enjoyed success as a regional sales manager for a major manufacturer of archery equipment. He has been an avid archer and hunter throughout his life and has passed his passion on to all four of his children.
Chuck Kester, a native of New York state, spent his childhood hunting and fishing with his father and grandfather. He moved to Colorado to pursue a college degree and to hunt some of the most majestic animals in the world. Chuck has worked in the hunting industry for the past ten years and has been blessed with a wonderful wife and daughter. Chuck will be covering the territories of New York, Vermont, New Hampshire, Maryland, Connecticut, Rhode Island and Maine as a TOG Territory Manager.

Steven Altizer received his first bow at the age of 16 and began shooting nationally at a competitive level the very next year. He is very excited to be able to pursue his passion of archery 25 years later representing TOG products in Virginia, West Virginia, Tennessee and Eastern Kentucky.
Joel Smith is a lifelong bow hunter and has worked in archery, hunting and sporting goods sales for more than 30 years. He has also served as the president of state bow hunting organizations and is a certified instructor for IBEF and Hunter Safety courses in Georgia and Alabama. Joel will be representing TOG in Alabama, Florida and Mississippi.

TOG is also representing two premier US manufactured brands: Hips Archery Targets and Lakewood Products. Hips Archery Targets have been made in America since 1968 and manufacture high quality archery targets for every archer. Their Endurance Foam Technology ensures stopping power, easy arrow removal, and long lasting product life. Lakewood products combine quality, durability, convenience, and affordability to produce a full line of hunting cases and accessory boxes for the sportsman. Their products are all handcrafted in Wisconsin. The TOG Factory Direct Sales Team will now represent Hips Archery Targets and Lakewood Products in their respective sales territories.

ABOUT THE OUTDOOR GROUP
Established in 2012 and headquartered in Henrietta, New York, The Outdoor Group is parent company to the premier brands of Elite Archery, Duel Game Calls, Scott Archery, Custom Bow Equipment, Winner's Choice Custom Bowstrings, Slick Trick and Solid Broadheads.

Media Contact: Timothy Kent tkent@togllc.com