Outdoor journalists love attending the annual ATA Show! This year’s event is Jan. 11-13 in St. Louis, and you don’t want to miss it.

Here are the top 10 reasons outdoor industry press attend the ATA Show.

1. Meet and network with company leaders and their staff face to face
2. Examine new products and get updated product information
3. Stockpile stories and content for your brand platforms
4. Find new brands and representatives to work with
5. Identify industry trends
6. Conduct and schedule interviews
7. Boost your following by sharing exclusive ATA Show news
8. Stay up to date on industry happenings
9. Talk to ATA staff about ways to improve your operation
10. Support the archery industry

If you were looking for a sign to register as press, this is it! Get access to thousands of industry members, get an exclusive first-look at hundreds of new products, meet with communications and marketing reps in person, and gather unique content for your platforms at the 2024 ATA Show!

Press are welcome on the ATA Show floor all three days of the 2024 event. Additionally, the ATA reduced the press badge rate from $150 to $50, and members of specific outdoor communication associations and groups get in for free. Click here for more press-specific information and read ATA's recent article about press coverage at the 2024 Show.

For registration questions, please contact Sarah Haala, Trade Show coordinator, at sarahhaala@archerytrade.org or 507-233-8130.