NEW HAVEN, Mo. – ALPS OutdoorZ, premiere manufacturer of extreme-duty hunting packs and outdoor gear, is excited to announce that the company's new Elite Frame and Pack system has won the 2023 American Hunter Gear of the Year award. The coveted NRA Publications Golden Bullseye Award acknowledges the superior quality and innovation of the latest backcountry pack system by ALPS OutdoorZ designed for the dedicated, go-anywhere deep wilderness hunter.

This is the second ALPS OutdoorZ pack in three years to be awarded the American Hunter Gear of the Year award. In 2020, NRA Publications handed ALPS OutdoorZ the Golden Bullseye award for its extreme-duty Hybrid X pack and frame system.

The Golden Bullseye Awards are chosen by a seven-member committee of editors, graphic designers, and veteran NRA Publications staff based on several key qualifications. Criteria for selection include:

• Recently introduced and available to consumers prior to the selection of the Golden Bullseye Awards
• Used/tested by a staff member or regular contributor to the magazine and/or affiliated media
• Reliable in the field, meeting or exceeding the evaluator’s expectations
• Innovative in design and function
• Readily perceived as a value to the purchaser
• Styled in a manner befitting the shooting and hunting industry and, perhaps more importantly, its enthusiasts

"On behalf of all of us at ALPS OutdoorZ, I thank the staff at NRA Publications for acknowledging the considerable work our design team put into developing the new Elite Frame and Pack System, as well as our loyal consumers who also recognize and have experienced the benefits of this technical pack in the field," said ALPS OutdoorZ CEO Dennis Brune. "Receiving a Golden Bullseye Award—specifically the Gear of the Year award from American Hunter—is a big deal for an outdoor product manufacturer, and we are humbled that our latest pack series designed for wilderness hunters has received such recognition."

Recognizing the needs of multi-day backcountry hunters for a pack system that is light, strong, and adaptable for changing conditions, ALPS OutdoorZ created the Elite frame to be 30-percent lighter and 30-percent stronger. Boasting detachable packs in 1800 and 3800 in3 capacities, the Elite system is modular in function. The pack can be removed from the frame and used as a stand-alone meat hauler, the waist belt pockets are removable for customization, and the entire system is customizable for optimal fit and load balance.

To learn more about the award-winning Elite Frame and Pack system and other innovative products from ALPS OutdoorZ, visit https://alpsoutdoorz.com.

About ALPS Brands:

Beginning in 1993 with the establishment of ALPS Mountaineering, ALPS Brands is a continuously growing and expanding group of companies dedicated to developing and manufacturing high quality, performance-driven outdoor products. Currently making up the ALPS Brands family of companies are ALPS Mountaineering, ALPS OutdoorZ, Cedar Ridge, Browning Camping and Hunting Blinds. ALPS OutdoorZ—the hunting gear moniker for ALPS Brands—made its mark several years ago by offering packs purposefully designed for remote wilderness hunting. Today, ALPS OutdoorZ products cover everything from day and expedition packs to waterfowl blinds and turkey hunting vests, as well as furniture, gun cases and sleeping bags. ALPS OutdoorZ items are sold and distributed in the best camping, backpacking and outdoor dealers throughout the entire US and Canada. For more information, please visit www. alpsoutdoorz.com.

Media Contact:

Taylor Woodruff

taylor@mediadirectcreative.com