Content King Media, led by Ralph and Vicki Cianciarulo, proudly continues its long-standing partnership with Hoyt Archery through The Choice TV, one of the outdoor industry's longest-running and most respected television programs.
Airing on the Pursuit Channel and Wild TV, The Choice is built on authenticity, strong family values, and a deep passion for the outdoors. For decades, the show has connected with and inspired hunters across generations by staying true to the traditions and lifestyle that define the hunting community.
Hoyt Archery praised the Cianciarulo's' dedication and professionalism, stating:
"For over 20 years, Ralph and Vicki have repeatedly demonstrated that they are relatable, dependable, entertaining, genuine, and loyal. They are easy to work with and quick to deliver on requests. And seeing RJ and Aubrey join the mix and continue to demonstrate these values has been awesome." - Jeremy Eldredge, Director of Marketing
As the next generation becomes increasingly involved, The Choice continues to reflect the same principles that have guided the show since its beginning integrity, trust, and a genuine love for the outdoors.
Content King Media and Hoyt Archery are excited to continue their partnership, building on a shared commitment to quality, innovation, and preserving the hunting heritage for generations to come.
About Content King Media & The Choice: Content King Media, led by the Cianciarulo family, produces The Choice TV show one of the longest-running and most respected programs in outdoor television. Built on honesty, integrity, and family values, the brand continues to inspire and connect with the hunting and shooting sports community across generations.