Hunter Safety System Announces Acquisition of Trophyline, Strengthening Leadership in Mobile Hunting Gear and Reaffirming a Dealer-First Commitment
Decatur, AL – Hunter Safety System, a long-standing industry leader in innovation and life-saving safety equipment, is proud to announce the acquisition of Trophyline, one of the most respected brands in saddle hunting and mobile hunting gear. This strategic move expands Hunter Safety System's presence in the fast-growing mobile hunting category while reinforcing a renewed and unwavering commitment to supporting dealers across the country.
Trophyline is widely recognized for pioneering tree saddle systems, climbing sticks, and lightweight mobile gear, earning a loyal following among hunters who demand performance and mobility. Now backed by Hunter Safety System's resources, Trophyline enters a new phase of growth—one defined by stronger dealer support, enhanced product development, and a marketplace strategy built entirely around retail partners.
"We are thrilled to welcome Trophyline into the Hunter Safety System family," said Michael Wydner, General Manager at HSS. "Our shared dedication to innovation aligns perfectly, but equally important is our shared belief in a dealer-first model. Together, we're focused on delivering the safest, smartest mobile hunting solutions—while protecting and strengthening the dealers who bring these products to hunters nationwide."
As part of this acquisition, Trophyline will implement a more disciplined, dealer-driven approach, including:
- Strong dealer programs designed to increase margins and accelerate in-store success
- Strict MAP enforcement—ensuring pricing consistency and protecting retailer profitability
- No direct-to-consumer marketing initiatives that compete with dealer partners
- Clear communication, responsive service, and long-term support for stocking dealers
The acquisition expands Hunter Safety System's product offerings while accelerating new advancements in the mobile category. Dealers and customers can expect a smooth transition, full support for current Trophyline products, and several innovative releases already in development for the 2026 season.
Hunter Safety System will maintain Trophyline as a standalone brand—honoring its heritage, investing in product innovation, and doubling down on a future built around strong, sustainable dealer partnerships.
About Hunter Safety System:
Hunter Safety System is a leading manufacturer of premium tree stand safety harnesses and hunting accessories designed to keep hunters safe in the field. With decades of experience, a proven track record of innovation, and a trusted reputation among hunters nationwide, the company remains committed to protecting and supporting today's outdoor community. For more information visit huntersafetysystem.com
About Trophyline:
Trophyline is a pioneering brand in mobile hunting, best known for its industry-leading tree saddles, climbing sticks, and lightweight, purpose-built gear. With deep roots in innovation and a strong connection to the hunting community, Trophyline continues to inspire hunters to be more mobile, more efficient, and more successful. For more information visit Trophyline.com