ZEISS and Palero signed an agreement to spin off the Hunting & Nature business into an independent company with palero as sole owner. ZEISS will license its brand to the new company, with completion planned for the second half of 2026. The new entity will continue developing analog optics, trail cameras, and digital solutions under the ZEISS brand.
XTech Tactical announced the acquisition of Creature Grips, LLC in Q4 2025, rebranding the technology as Thru-Flo™ Rail Covers for M-LOK handguards. The lightweight, tool-free covers enhance grip and vent heat, with an MSRP of $14.95 for a 6-pack and lifetime warranty backing.
FastBound announced full availability of NICS Direct, its integrated background check solution now powering daily transactions for FFLs nationwide. The platform eliminates technical barriers by automating server management and certificate renewal while integrating directly with Electronic A&D and 4473 workflows. FastBound's partnership with FFLGuard provides funded legal defense for administrative actions.
Hunter Safety System has acquired Trophyline, a respected brand in saddle hunting and mobile gear. The acquisition expands HSS's mobile hunting category presence while implementing a dealer-first model with strong dealer programs, MAP enforcement, and no direct-to-consumer marketing.
The NSSF's Protect Liberty PAC received a $25,000 contribution from the National Association of Sporting Goods Wholesalers (NASGW) to support candidates dedicated to preserving Constitutional rights and Second Amendment protections ahead of the November 2026 election. NASGW President Kenyon Gleason and Protect Liberty PAC Treasurer Lawrence G. Keane urged industry members to support the super PAC's efforts.
Kinsey's Inc., a leading distributor of archery, hunting, and outdoor-sports equipment, announced Kelly Smith as its new Dealer Sales Representative. Smith brings decades of industry experience from Big Rock Sports and will focus on building partnerships with dealers and supporting Kinsey's broad portfolio of archery, firearms, and outdoor-sports products.