New Ulm, Minnesota – The 2023 ATA Trade Show in Indianapolis, Jan. 11-13, is the buying opportunity of the year and the industry’s first chance to see new products launched for 2023.

The ATA’s New Product Showcase will display newly released products submitted by exhibiting ATA-member manufacturers. In 2022, 74% of manufacturers launched a new product at the ATA Show. The Showcase, located on the Show floor, makes it easy for buyers and media to see the industry’s new, innovative products in one place.

Each product will be eligible to win a gold, silver or bronze ATA Best in Show award, voted on by a panel of industry experts and announced at Connections, the opening night celebration, on Jan. 11.

The ATA will also work with each winning exhibitor to produce a 90-second video detailing the winning product. The videos will be posted on the ATA’s social media channels and provided to the exhibitor for their own promotional use.

Don’t miss the most-exclusive industry event of the year and your chance to see all these exciting new products in one convenient location. The ATA Trade Show is a members-only event. Join the ATA right now to register for the 2023 ATA Show.

If you have questions about the Show or would like to submit a product to the New Product Launch Showcase, please contact Sarah Haala, ATA’s Trade Show Coordinator, at (507) 233-8131, ext. 101 or sarahhaala@archerytrade.org. The submission deadline for the New Product Launch Showcase is Tuesday, Dec. 6.

About the Archery Trade Association
The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and once-active archers and bowhunters. We are the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry's largest and longest-running trade show worldwide.