Tuesday, November 5, 2019

Lakewood Products Announces New Sales Rep Agency Relationship

Rassat Outdoor Group to now handle product sales functions across North America

Suamico, WI –Lakewood Products, a Division of Midwest Textile Manufacturing Corporation and the leader in shooting, hunting, and fishing protective cases, today announced the hiring of Rassat Outdoor Group as their Sales Agency of Record for Lakewood’s extensive line of outdoor product protective cases.

“On Behalf of myself and the rest of the Lakewood Products team we are elated to welcome Rassat Outdoor Group to our sales representative network,” stated Steve Wagnitz, President of Lakewood Products. “Rassat Outdoor Group is a champion sales agency specializing in the outdoor space with a client list loaded with premier brands and category leaders. “Becoming integrated with this power house team and industry-leading group of brands is a critical step in the further development of our sales channels and we couldn't be more excited about the new partnership,” he added.

Rassat Outdoor Group will be responsible for the direct management of current sales channels across the United States and Canada as well as new account acquisition and the development of new sales outlets of both brick and mortar and online makeup. They will be looking to extend Lakewood’s market penetration among the all the cases with extreme emphasis on the fishing case category through their extensive network of retail partners of all sizes and scale. They will also act as Lakewood’s eyes and ears in the field to help develop and deliver a wider-swath of purpose-built quality products the market requires.

“Lakewood fills a unique hole in the portfolio of brands we represent and a distinct void in the market place. The functionality of this extensive line of tackle and outdoor-related storage products is second-to-none and we look forward to introducing it to our extensive retail customer base,” said President and Owner of Rassat Outdoors, Joe Rassat.

For more information on any of the fine protection cases from Lakewood Products, visit www.lakewoodproducts.com, or be sure to follow on Facebook and Instagram.

About Lakewood Products:

Lakewood cases are proudly made and assembled in the USA at our factory in Suamico, WI. The truth is, most companies outsource their manufacturing to China or some other foreign country. Not Lakewood. We manufacture our own products, so we have total control over what we make. As the only manufacturer of soft-sided hard cases in the U.S., all Lakewood cases are covered by a lifetime warranty against product defect through our Better Case Guarantee. If your Lakewood case does not give you easier access and better protection, we will refund your money, no questions asked!

About Rassat Outdoor Group:

Founder of Rassat Outdoor Group Joe has spent his entire working life dedicated to the outdoor industry and its lifestyle starting at the age of 15 working at the local bait and archery shop. From there he spent 20 years working for Pure Fishing starting as a merchandiser with the last 6 years serving as the national sales manager. In the last 5 years Joe and his team have built their rep group through team work and catering to every customer base while working with vendors and customers to create great business partnerships along the way. Based in Maple lake, Minnesota with reps covering the entire United States and Canada, Joe and his team enjoy all aspects of the outdoor business and are experienced hunters and anglers willing to travel almost anywhere to hone their craft.