DENVER – For the first half of 2019, Sportsman Channel ranks as the fastest growing basic cable network with Men 25-54 – growing its average audience delivery by +32%. Sportsman and Outdoor Channel were among the top 15% of all cable networks through the first half of 2019 that grew or remained even with Men 25-54 during total day compared to one year ago.

Showcasing individual abilities to attract their own unique audiences among Men 25-54, Outdoor Channel and Sportsman Channel produced their highest Q2 Average Audience delivery in three years during Total Day, Prime and Weekend (Q2 2019 vs. Q2 2018 and Q2 2017).

Sportsman Channel Highlights:

• Key Demos– Jan-June 2019
  • Men 18-49: Up +19% during Total Day, +23% during Prime, and +18% during Weekend
  • Men 25-54: Up +32% during Total Day, +24% during Prime, and +48% during Weekend

Outdoor Channel Highlights:

• Key Demos – Jan-June 2019
  • Men 18-49: Up +10% during Weekend
  • Men 25-54: Up +19% during Weekend

Nielsen data for H1 2019 (12/31/1-6/30/19) Live +7 Average Audience Projected Units,

Total Day M-Su 6A-6A:

• Households: Outdoor Channel: 20,416; Sportsman Channel: 8,652; Pursuit Channel: 7,839
• Men 18-34: Outdoor Channel: 1,346; Sportsman Channel: 671; Pursuit Channel: 431
• Men 18-49: Outdoor Channel: 4,417; Sportsman Channel: 2,232; Pursuit Channel: 1,797
• Men 25-54: Outdoor Channel: 6,416; Sportsman Channel: 3,057; Pursuit Channel: 2,477
• Men 35-64: Outdoor Channel: 10,720; Sportsman Channel: 4,914; Pursuit Channel: 3,764

Measurement Term of the Month: Demographics. Most advertisers know their audience and focus their attention on attracting the biggest audience in key demographics. In the outdoor lifestyle genre that means targeting men. By delivering superior programming that is entertaining and engaging to men, Outdoor Channel and Sportsman Channel have set themselves apart as the industry leaders.

Comscore Highlights:

• According to Comscore during the first half of 2019, Sportsman Channel more than doubles the average audience of Pursuit during total day, while Outdoor Channel’s average audience in total day is more than five times the size of Pursuit.

Comscore data for H1 2019 (12/31/1-6/30/19) HH Live +7 Average Audience, Total Day:

• Outdoor Channel: 39,793; Sportsman Channel: 16,347; Pursuit Channel: 7,913.

For more information about Outdoor Sportsman Group Networks visit: www.outdoorsg.com

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD/Sportsman Channel Canada (added in 2019) are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. A division of Outdoor Sportsman Group, Sportsman Channel/Sportsman Canada delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman

Channel/Sportsman Channel Canada embrace the attitude of celebrating the Great Outdoors in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #IAmSportsman. #MyOutdoorTV

About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV

Source: Nielsen, Marketbreaks, Live+7, AA (Projected Units), 2019 (12/31/18-6/30/19), Year Ago (1/15/18-5/27/19)* Due to technical difficulties with Nielsen the first two weeks of 2018 are not included. Q2 2019 vs. Q2 2018, Q2 2017

Source: Comscore, TV Essentials, Q2 2019, Network Average, All Day, HH Live+7 AA

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MEDIA CONTACT:

Tom Caraccioli | Outdoor Sportsman Group | 212. 852.6646 | Tom.Caraccioli@OutdoorSG.com

Tom Caraccioli | Vice President of Communications | Outdoor Sportsman Group

1040 Avenue of the Americas

New York, NY 10018

Office: 212.852.6646

Tom.Caraccioli@OutdoorSG.com