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Consumers Invited to take the #ShootabilityChallenge
West Henrietta, New York – Elite Archery® is encouraging archery enthusiasts to experience the World’s Most Shootable Bow firsthand with a national marketing campaign aimed at driving traffic to local pro-shops to take the #ShootabilityChallenge. For a limited time, participating retailers will receive a FREE Custom Demo bow kit featuring the 2020 Elite® Kure™ bow, a Scott Archery® demo release and CBE® (Custom Bow Equipment®) sight and stabilizer alongside several point-of-purchase marketing materials. The Shootability Challenge® Demo Kit includes:
“We know these last few months have been challenging for our industry, to say the least,” said Paul Guillot, vice president of sales at Elite Archery. “These tools – coupled with our strong national marketing plans will drive consumer traffic to our retail partners at a time when the archery industry really needs it.”
The 2020 Elite® Kure™ includes the revolutionary S.E.T. (Simplified. Exact. Tuning) Technology™ that eliminates the frustrations of tuning a bow by allowing the user to micro adjust the limb pivot angle which changes the position of the cams (the lean) as well as the lateral position (centershot) to optimize arrow flight. Included in the Shootability Challenge® Demo Bow Kit is a 50-yard roll of custom tuning paper to help demonstrate the technology and show the impact correct arrow flight has on accuracy. Customers will be able to experience a frustration-free tuning process and see just how simple it is to adjust improper tune; all without needing a bow press. With only an Allen-wrench, users can tune their bow within minutes; no matter what arrow, rest, sight or broadhead they’re using.
“Ultimately, we want both customers- our retail partners and the end user, to be as successful as possible. We are excited to accomplish these goals and hope Elite Archery® Retailers will participate in the Shootability Challenge® and welcome an extremely user-friendly bow and several other marketing tools into their store.” Guillot states.
Interested retailers can contact their Elite Archery Sales Representative for more information or visit https://info.elitearchery.com/become-an-elite-dealer to become an Authorized Elite Archery Retailer today.
ABOUT THE OUTDOOR GROUP
Established in 2012 and headquartered in West Henrietta, New York, The Outdoor Group is the parent company to the premier brands of Elite Archery, Duel Game Calls, Scott Archery, Custom Bow Equipment, Winner’s Choice Custom Bowstrings, Slick Trick Broadheads, Solid Broadheads, CAMX Crossbows, and Lynch Mob Calls.
Media: For more information, contact Christian Costa at ccosta@togllc.com