The Archery Trade Association is seeking a Digital Manager. The position description and application information are as follows:

Primary Supervisor: Senior Director of Marketing & Communications
Percent of Time: Full Time, Remote/Work from Home, Exempt with Benefits including, Health and Dental Insurance, 401K, PTO and Life Insurance.

Position Summary: This position supports and executes all day-to-day activities involving marketing and communications efforts for the ATA on social media channels and content creation.

Responsibilities:

•Develop and execute social media strategy, campaigns, promotions, direct response initiatives and all other aspects of social media.

o Directly engage with industry members and consumers alike on digital channels (for multiple brands); Facebook, Instagram, Twitter, YouTube, Linkedin, etc.

• Manage content across all owned social media platforms as well as interactive content and profiles.
• Execute community management through all profiles.
• Provide analysis through KPI's created in partnership with internal stakeholders and

leadership using data from social platforms as well as web/CRM tools. Communicate

results as appropriate.

• Develop test-and-learn strategies as appropriate to test new opportunities or to

evaluate value of programs.

• Social listening for trending content, conversations, topics, events and news.
• Real time monitoring of social channels for: growth and engagement through strategic

engagement and activation.

• Manage multiple projects and initiatives simultaneously as both a project lead and/or

as a member of a team.

• Manage multiple relationships with internal stakeholders as well as external partners

and vendors.

• Lead influencer outreach efforts for Bowhunting360 and Bowhunters United.
• Understanding of the whole digital media ecosystem and the role that social media

plays in partnership with media such as Display, Search, SEO, and others.

o Monitor trends in social media tools, applications, channels, design and

strategy and stay-up-to-date on the latest social media capabilities

• Assist in brainstorming editorial story ideas for Archery360 and Bowhunting360.
• Works closely with the members of the Marcom team to coordinate marketing and

communication schedules.

• Additional duties as required.

Preferred Qualifications:

• Bachelor’s degree in business or a related field is required
• 4-6 years of business experience in a professional setting that includes digital

marketing/social media management

• Intermediate design and video production knowledge strongly preferred (Adobe

InDesign, Photoshop, Lightroom)

• Some writing experience strongly preferred, AP Style
• Understands SEO best practices
• Fluent in Hootsuite Social Listening Tool
• Familiar with archery and bowhunting industry
• Skilled at writing captions and editing photos to help bring digital content to life
• Self-motivated and well-organized, with an appropriate sense of urgency
• Personable; works well with a diverse group of staff and contractors

• Effective communicator capable of blending creative expression and critical analysis in making compelling recommendations
• Initiative, and an ability to work both independently and collaboratively
• Proficiency with general office software programs
• Knowledge of archery and bowhunting
• Willingness to travel

o One business trip to last 7 days annually for the ATA Trade Show

Compensation package is commensurate with experience. ATA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race/ethnicity, color, religion, gender, national origin, age, sexual orientation, gender identity, protected veteran status, disability or any other category protected by law.

Submission Procedure: Please submit a resume, cover letter, full contact information,

salary requirements/range and three references to allisonjasper@archerytrade.org.

Submissions without full contact information and cover letters will not be

reviewed. Please list “Digital Manager” in the subject line. Applications will be accepted

until Wednesday, June 9th.

The Archery Trade Association is the organization for manufacturers, retailers, distributors,

sales representatives and others working in the archery and bowhunting industry. The ATA

has served its members since 1953. We work to increase the recruitment and retention of

new, current and once-active archers and bowhunters. We are the driving force in

defending, educating, and lobbying for the greater good of the industry and sport. We

preserve and promote archery and bowhunting’s rich heritage to ensure active consumer

participation, and successful manufacturing and retailing for generations to come. The

organization also owns and operates the ATA Trade Show, the archery and bowhunting

industry's largest and longest-running trade show worldwide.

For more information about us, please visit www.archerytrade.org.