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New Haven, Mo. - From humble beginnings in a one-car garage, the vision to bring quality gear to outdoor enthusiasts at an affordable price has led to one of the most successful outdoor companies in the U.S. and this year, ALPS (Active Lifestyle Products & Services) celebrates its continued success as the company marks its 30th anniversary.
"Enjoying the outdoors is a blessing in so many ways," said ALPS owner and founder Dennis Brune. "Whether we are camping by a beautiful lakeside with our family or taking a path less traveled deep in the backcountry, outdoor adventures edify the soul and instill memories that last forever. For our family and our employees, the outdoor lifestyle and our loyal customers have blessed us greatly."
Dennis and wife LaRayne began ALPS in their small garage with the mission to create performance-driven outdoor gear at a reasonable price. What started as a line of fanny packs eventually grew to include tents, packs, camping furniture, sleep systems, and more.
In 2009, the company entered a licensing partnership with Browning to produce camping gear under the Browning Camping brand — gear built to align with Browning's "The Best There Is" philosophy. Core Browning Camping products include outdoor furniture, tents, screenhouses, and sleeping bags.
A few years later, ALPS introduced another brand called Cedar Ridge. The idea of Cedar Ridge was to provide "starter set" camping gear and accessories for the family-friendly budget. This coincided with a strong push by ALPS to get more young people involved in outdoor recreation.
Today, ALPS and its family of brands continue to expand through innovation, new product development, and refinement. The latest effort incorporates the company's new R3initiative. With the mission to Reduce • Reuse • Recycle, the R3 program represents an increased push to use more recycled content in materials and packaging and further mitigate environmental impact.
"As we recognize our thirtieth year of business," Brune continued, "we also celebrate our customers who have brought us here. And in some small way, we live vicariously through them. When we pack a tent or ship a backpack, we often think, 'Where is this going? What adventures will it see? Who is the person who will sleep in this bag?' From the product designer who first puts pen to paper to our warehouse crew who sends the boxes out the door — it may sound trite or cliché, but it is true — we feel a personal connection to our consumers through each and every product we manufacture."
For more information on ALPS Mountaineering, visit alpsmountaineering.com and alpsbrands.com
About ALPS Mountaineering:
ALPS Mountaineering began in 1993 with a singular mission: to manufacture high quality, performance-driven outdoor products without the premium price tag that consumers would expect to find in quality gear. They continue to expand their product line into a wide range of categories including tents, packs, camp furniture, hiking accessories, lights, rainwear, and sleep systems. In addition, all of their gear is backed by an industry-leading lifetime guarantee, ensuring that ALPS Mountaineering will be with you on all of your future outdoor adventures. An ALPS Brands Company. Active Lifestyle Products and Services.
Media Contact:
Taylor Woodruff