Bear Archery is pleased to announce the hiring of Caleb Sorrells as Marketing Manager for the legendary brand portfolio. In this role, Caleb will develop and implement marketing strategies and concepts, as well as manage sponsorship relationships, endorsements, and pro-staff relationships. Additionally, he will support e-commerce and coordinate special events, trade shows and consumer shows. Caleb will serve as Marketing Manager for Bear Archery, Trophy Ridge, Cajun Bowfishing, and SIK Broadheads. “We are thrilled to have Caleb join our Bear Archery team,” says Jonathan Lene, Bear Archery’s General Manager. “Caleb brings valuable industry experience with him, and a creative approach to marketing that will help drive our legendary brand portfolio”

As the former Marketing Coordinator for PSE Archery, he was responsible for managing social media channels, original content creation, partnership relationships, and product development. “The technology being developed, and the direction Bear Archery is dedicated to is a perfect fit for me. Bear’s complete lineup of bows combined with the highest quality accessories on the market from Trophy Ridge, SIK Broadheads, and Cajun Bowfishing, Bear Archery is the ultimate resource for archers and bowhunters of all experience levels.”

About Bear Archery® Founded by the iconic father of modern archery, Fred Bear in 1933 with the intention of bringing archery to the masses, Bear Archery® continues to produce legendary bows with the same focus on reliability and technology while maintaining its rich heritage of innovative leadership, quality products, and family values. Bear Archery is a division of Escalade Sports. For information on Bear Archery, its products, brands, instruction manuals, retailers, warranty, replacement parts, or customer service, please call 1-800-694-9494 or visit www.beararchery.com.

ABOUT ESCALADE SPORTS Headquartered in Evansville, IN, Escalade Sports is a global manufacturer and distributor of sports and outdoor recreational equipment. Leaders in their respective categories, Escalade Sports’ brands include Bear® Archery and Trophy Ridge® archery accessories; STIGA® and Ping-Pong® table tennis, Accudart® and Unicorn® darting, Onix® pickleball equipment; Triumph SportsTM indoor and outdoor games, GoalrillaTM and Goalsetter® residential in-ground basketball systems, Goaliath® and Silverback® residential in-ground and portable basketball goals; the STEP® fitness products, LifelineTM personal fitness, Woodplay® premium playsets, VulyTM Trampolines, and Cue & Case® specialty billiard accessories. Escalade Sports’ products are available at sporting goods dealers and independent retailers nationwide. For more information on Escalade Sports, its brands, instruction manuals, retailers, warranty, replacement parts or customer service, please call 1-888-784-4288 or visit www.escaladesports.com.

Headshot and Press Release are attached.

CONTACT INFO: Jacy Elliott, Marketing Coordinator, Bear Archery/Trophy Ridge/Cajun Bowfishing/SIK Broadheads, jelliott@beararchery.com , 812.467.1382 or c 270.860.7125