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DENVER – Outdoor Channel ended February ranked among some of the top basic cable networks in several key demographics.
Outdoor Channel Highlights:
- During February 2023, Outdoor Channel ranked among the Top 5 highest growing basic cable networks in average audience impressions with Households and Men 18-49 compared to last year (Feb 2022) during Total Day
- During February 2023, Outdoor Channel ranked among the Top 20 highest growing basic cable networks in average audience impressions with Men 25-54 and Men 35-64 compared to last year (Feb 2022) during Total Day
- During February 2023, Outdoor Channel delivered increases in both Total Day and Prime with households, Men 18-49, Men 25-54 and Men 35-64 compared to last year (Feb 2022)
- Key Demos – February 2023 vs. February 2022
- Households: up +27% during Total Day and up +21% during Prime
- Men 18-49: up +35% during Total Day and up +546% during Prime
- Men 25-54: up +8% during Total Day and up +57% during Prime
- Men 35-64: up +19% during Total Day and up +58% during Prime
About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription-based video-on-demand outdoor television content platform. The Group also consists of numerous established publishing assets: 15 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV
Source: Nielsen, Npower, Live+7, Delivery: AA (Projected Units), February 2023 (1/30/23-2/26/23); Year Ago: February 2022 (1/31/22-2/27/22). Rank among all Ad Supported Cable networks in year-over-year growth.