Analytics specialist will add a new level of expertise to agency’s client roster
TULSA, Okla.,— Brothers & Company announced today that it has hired John Brothers as Senior Data Analyst to serve in BroCo’s Insights Group, which handles data analytics, business intelligence and strategic insights for the agency’s roster of national brands.
John brings experience in analytics and data-driven strategy with focused expertise in Tableau Data Visualization. This new role creates an additional layer of business intelligence, touching all disciplines within the agency – from media to creative; BroCo’s cross-agency integration ensures data-driven solutions. John joins BroCo after spending (3) years as Digital Operations Manager at Backbone Media in Carbondale, CO.
“The insights group allows us to not only dig into the data for analysis, but provides applicable perspective, equipping us to be smarter and more efficient with our clients’ dollars. It goes way beyond monitoring and optimizing, we’re proactively infusing data into the strategic planning and creative process. John’s expertise allows us to evolve this practice and stay ahead of the curve for our clients,” said Brothers & Company COO, Eric Barnes.
John will work from a satellite office in Carbondale and have a presence in both Tulsa and Wichita, working with team members making data acquisition and insights a fluid part of the creative process.
“We’re thrilled to add John’s skillset to the Insights Group. John will hit the ground running on his first day with us, driving continued expansion of our business intelligence capabilities,” said Heath Kennedy, Vice President of Insights for Brothers & Company.
About Brothers & Company
Brothers & Company is a full-service marketing communications firm headquartered in Tulsa, Oklahoma, with a second office in Wichita, Kansas. The firm has a diversified list of clients across the country and is an industry leading marketing communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit www.broco.com.