Gokey USA, maker of premium handcrafted footwear for over 170 years has retained Quickfire, a leader in digital commerce for the outdoor recreation market, to manage expanded digital marketing initiatives for the brand. Quickfire will be working closely with Gokey to optimize search engine, Amazon and influencer marketing and expand their presence in the digital marketplace.

With everything that 2020 brought, the most lasting impact will likely be the changes in consumer behavior and where they look to engage with brands. With so many choices and just as many unknowns in social and digital commerce it is critical to have a trusted partner who will tell it like it is.

“Too many agencies out there rest on confusion and meaningless acronyms. They tend to use these as ways to do what they want to do, not necessarily what’s best for the brand” explained Kelsey Burkart, Executive Director of Quickfire. “We feel strongly that we are here to become an extension of the brand and contribute in a meaningful way to the overall strategy. We strive to become true partners to the brands we work with.”

The Gokey construction process is an incredible example of the bootmaker’s art and truly sets them apart from others in the marketplace. Gokey’s team of craftsmen expertly hand cut and hand sew durable leather using techniques that date back generations to create footwear built for comfort and a lifetime of wear. Gokey has outfitted hunters, soldiers and explorers the world over. Men like Dwight D. Eisenhower, Teddy Roosevelt and even Ernest Hemingway treasured their Gokey boots.

With USA made products intended to be passed from one generation to the next, the Gokey story is one that deserves to be told in the right way. “We want as many people as possible to know about our heritage, the people behind it and our world class product. We also want it done in the right way, and want to know our budget is going where it makes the most sense for the Gokey brand.” added Jeff Johnson, Brand Director of Gokey.

About Gokey

Headquartered in Tipton Missouri, Gokey USA is part of the Boyt Harness Company family of brands. Gokey produces boots, shoes, gun cases and luggage from the finest materials. Each pair is still 100% made in the U.S.A., hand stitched by craftsmen who have trained years to learn their trade. Nothing is outsourced, nothing is imported. For more information visit: www.gokeyusa.com

About Quickfire

Headquartered in Aurora Ohio, Quickfire is a multi service digital commerce agency with expertise in creative content production, social media, SEM, influencer marketing and marketplaces. With a focus on consumer brands, Quickfire understands the daily challenges consumer product brands face, from executing product development to sell-thru at retail. Quickfire focuses on durable and practical strategies to help make things happen. For more information visit: www.quickfirenow.com

###

Media Contact: Kelsey Burkart

phone: (216) 346-5343

email: kelsey@quickfirenow.com