BEAR ARCHERY REVIVES CUSTOMER FAVORITE FOR 2018

CRUZER FAMILY OF BOWS ROUND OUT 2018 LINEUP

EVANSVILLE, IN (October 9, 2017) – Bear Archery announced today the launch of a familiar favorite compound bow to join the 2018 lineup. Back by popular demand, the Cruzer returns to the lineup after a two-year hiatus. The extremely popular and versatile Cruzer returns to the Bear Legend Series with a new look and a new color, and all the same features bowhunters love.

The Cruzer is included in Bear's Legend Series™, an exclusive dealer-only line of four ultra-competitive compound bows, and is rooted in inspiration from Fred Bear, the company's founder, who developed a legacy of innovation and a heritage of introducing new technologies that are accessible to everyone.

Offering an adjustable draw weight from 5 to 70 pounds and lengths from 12 to 30 inches, the Cruzer is the total package for beginners to seasoned veterans. This bow measures 32" axle-to-axle and shoots shoots up to 310 feet per second. The Cruzer is offered at $299.99 retail price.

"Our customers asked and we listened," says Dave Parker, Archery General Manager. "We are excited to bring back a bow that is so popular and versatile everyone in your family can use it."

The Cruzer headlines the Cruzer family of bows, which includes two others in the main line – the Cruzer G2 and the Cruzer Lite. The entire Cruzer family is known for maximum-versatility for all ages and skill levels.

The Cruzer G2 features an adjustable draw weight of 5 to 70 pounds with a draw length range of 12" to 30", and shoots up to 315 feet per second. The Cruzer Lite has an adjustable draw weight of 5 to 45 pounds, a draw length range of 12" to 27", and shoots up to 290 feet per second.

About Bear Archery®
Originally founded by the iconic father of modern archery, Fred Bear in 1933 with the intention of bringing archery to the masses, Bear Archery® continues to produce legendary bows with the same focus on reliability and technology while maintaining its rich heritage of innovative leadership, quality products, and family values. Bear Archery is a division of Escalade Sports. For information on Bear Archery, its products, brands, instruction manuals, retailers, warranty, replacement parts, or customer service, please call 1-800-694-9494 or visit www.beararchery.com.