PLANO, IL (February 11, 2016) - www.planosynergy.com%2F">Plano Synergy today announced a fundamental shift in their treestand strategy by allowing retailers to buy direct from the treestand manufacturer for the first time. Robert Ransom, formerly of Plano Synergy and founder of www.ameristep.com%2F">Ameristep, has moved position to work directly for www.primalvantage.com%2F">Primal Vantage Co., Inc., the largest treestand manufacturer in the world, to lead the new shift in strategy streamlining the relationship between retailer and manufacturer.
The partnership between Plano Synergy and Primal Vantage Co. will continue and the large and popular brand portfolio that PlanoSynergy has to offer will enhance the relationship even further.
The new structure will provide retailers with more efficient pricing structures, more opportunities for custom product lines while still retaining the highly recognizable Ameristep brand, among others in the Plano Synergy portfolio.
Primal Vantage Co., Inc. has been the exclusive manufacturer of Ameristep Treestands since Ameristep first began in the category in 2003. As the category has seen recent mergers and acquisitions, Plano Synergy and Primal Vantage Co. wanted to form a unique partnership in bringing new and unique products while still maintaining the high quality products that have led the industry for the last decade. With the hiring of Robert Ransom by Primal Vantage, this partnership will allow the new path to be a recognizable one, giving the retailer a familiar face to work with. Ransom has been highly involved in shaping the hunting industry over the last two decades and continues to play an active role today.
Plano Synergy Holding, Inc. is the leading US manufacturer and marketer of tackle boxes, equipment protection cases, crossbows, archery bows, game cameras, tree stands, ground blinds, food plot seeds, attractants, hunting packs, game calls, game feeders, metal detectors and
rangefinders for outdoor enthusiasts. For more than a half-century, Plano Synergy brands and products have inspired people to engage in outdoor pursuits throughout the world.
Primal Vantage Co., Inc. was formed in December of 2004 and is the leading manufacturer of private label and branded Treestands in the world. They have led the category since its formation and continue to produce the largest quantity of high-quality Treestands in the country.
About Plano Synergy
Plano Synergy Holding, Inc. is the leading US manufacturer and marketer of fishing tackle boxes, archery equipment, game cameras, protective cases and other gear for hunters, anglers and outdoor enthusiasts. The company's market-leading brands include Ameristep Hunting Products, Barnett Outdoors, Evolved Harvest & Habitats, Flextone Game Calls, Frabill, Halo Optics, Plano, Tenzing Outdoors and Wildgame Innovations. For more than a half-century, Plano Synergy brands and products inspire people to engage in outdoor pursuits throughout the world. Learn more at www.planosynergy.com
