MOUNT JOY, PA - Kinsey's went back to its roots to define its future as the company unveils its new mark and branding. An all-new dealer website featuring the new branding is set to launch early in 2014.

"It all started with a feather and a cedar shaft in 1949 when my grandfather, Vernon Kinsey, turned his passion for archery into his life's work," says Rick Kinsey, vice president of sales for Kinsey's. "During this past year we spent significant time reconnecting with our roots; understanding on a more personal level what motivated Vernon then and what motivates us now to serve our dealers and vendors. Understanding where we came from and where we're going is powerful; it's reflected in everything we do and will be doing as a business."

The company will begin rolling-out its new branding during the month of December, culminating at the ATA Show in Nashville. During the ATA Show the company will demo what will become its new dealer website.

"Kinsey's is ultimately in the business of promoting and preserving heritage," says Jason Grantz, director of marketing for Kinsey's. "The new mark and branding is truly reflective of who we are. We're a group of people, a company, fully dedicated to archery. And while the business was incorporated in 1952, it really did start with fletching an arrow in 1949. That's remarkable."

Kinsey's new dealer website, including its new branding, is scheduled to launch in phases during the first quarter of 2014. When the site launches it will also feature a new address: KinseysInc.com.

About Kinsey's

Kinsey's is a leading distributor to the outdoor and archery industry. Carrying more than 14,000 products from more than 400 vendors, the company offers domestic and international retailers a wide array of products and services including a 1,000-page catalog; an online ordering system; a renowned custom-fletching program and more. The company owns innovative consumer brands including October Mountain Products and Fin-Finder. For more information, please contact Lindsay Antolick, marketing coordinator, at 800.366.4269 x3058 or visit www.KinseysInc.com

Media Information 11 December 2013
1660 Steel Way Drive
Mount Joy, PA 17552
KinseysInc.com
Kinsey's Contact: Lindsay Antolick, Marketing Coordinator
e: lantolick@kinseysinc.com
p: 800.366.4269 x3058