Tuesday, January 4, 2022

Veteran Innovative Products Rebrands to VIP Archery, Launches New Website

Veteran Innovative Products, producer of high-quality broadheads made right here in the United States and the go-to broadhead for archers around the world, announces a full rebrand heading into 2022. The company will now be marketed as VIP Archery and has launched a brand-new website, which features a rebranded logo and color scheme. The new website will be sharp and easy to navigate and will provide customers with the best possible experience while they shop the site. The website will also feature a new blog, to be updated bi-monthly, which will discuss various bowhunting and industry topics. As part of the rebrand, customers can expect to see VIP Archery products in rebranded packaging.

Though the company has rebranded aesthetically, it will continue to produce the same quality broadheads you’ve come to associate with VIP. “VIP is focused upon continuous improvement via innovative designs that deliver the highest-performing broadheads and accessories in the world,” VIP founder and president Matt Futtere said.

Whether you’re hunting whitetail from a Midwest tree stand, stalking elk in the mountains, running around the cold Northwoods or the southern heat of Texas, VIP has the right broadhead for your application. Each of the brand’s broadheads feature the highest-grade material and components and boast scalpel-sharp blades. They’re the first and only scalpel-sharp broadheads to feature a patented variable cutting width suspension. They are also the only broadhead available that features Momentum Management Technology, ensuring the maximum penetration of your hunting arrows.

QuickFire LLC, their digital marketing agency, has worked closely with VIP Archery to implement and execute the online, social and search components of their rebranding efforts. “We are extremely excited to add that same level of industry-leading expertise applied to VIP Archery marketing and brand development with the inclusion of the QuickFire team in our VIP family!” Futtere said.

About VIP Archery

The company was founded by Matthew & Cindy Futtere. As a Veteran of the U.S. Navy and following his recent return from Afghanistan, Futtere has refocused his efforts from owning/running a high-tech consulting company and such overseas military support efforts. He has vowed to live life to the fullest by simply doing what he enjoys the most: spending time with family, hunting, fishing, and innovating. The Afghanistan experience has highly motivated him to continue growing upon his already established groundbreaking outdoor products for hunting alongside his proven history of innovation and a solid VIP Family business team of expert support.

See for yourself why more hunters are switching to broadheads from VIP Archery.

Veteran Owned. American Made. Warrior Approved.

Website: www.viparchery.com