The archery and bowhunting industry is built on relationships. From manufacturers developing new products to independent retailers helping customers find the right equipment, every part of the industry plays a role in its success.
And once a year, those relationships come together in one place.
The 2027 ATA Trade Show, Jan. 7-8 at the Indiana Convention Center in Indianapolis, will bring together more than 400 exhibiting brands and retailers from across the country for two days dedicated to business, innovation and connection.
For retailers, it's an opportunity to discover new products, strengthen manufacturer relationships and make purchasing decisions for the year ahead. For manufacturers, it's a chance to connect directly with the businesses that bring their products to market.
Together, those opportunities make the ATA Trade Show one of the industry's most important annual gatherings.
Business Starts with Relationships
Technology has changed how business gets done. Products can be researched online, orders placed electronically and conversations held without ever leaving the shop. But there's still tremendous value in bringing people together.
At the ATA Trade Show, retailers have direct access to the people behind the products they sell. They can meet with manufacturers, talk with product engineers, ask questions and experience equipment firsthand. Conversations that might otherwise take weeks can happen in minutes.
Strong manufacturer relationships can mean better product knowledge, improved customer service and opportunities that support retailers throughout the year. Manufacturers benefit from hearing directly from retailers working with customers every day, gaining insight into purchasing trends, product performance and consumer expectations. It's a two-way exchange that strengthens both sides of the industry.
Discover What's Next
With more than 400 brands exhibiting, the ATA Trade Show gives retailers an opportunity to explore the latest innovations across archery and bowhunting.
Established manufacturers introduce new products alongside emerging brands bringing fresh ideas to market. From bows and arrows to accessories and technology, the Show floor offers opportunities to discover products that might not otherwise cross a retailer's radar.
The New Product Launch adds to that experience, showcasing innovation across 17 product categories. This year, retailer attendees will help determine the Best in Category winners, giving the businesses that bring these products to consumers a direct voice in recognizing industry innovation.
Retailers will return home with more than product catalogs. They gain firsthand knowledge, discover opportunities and make informed decisions about the products and brands that best serve their customers.
In an increasingly competitive retail environment, that knowledge matters.
A New Chapter for the Industry
The introduction of ATA Show Week in 2026 marked an important evolution, bringing trade, competition and consumer experiences together under one roof. In 2027, that momentum continues.
The ATA Trade Show remains the foundation of the week, providing a dedicated environment for manufacturers and retailers to conduct business before the doors open to the public.
The Archery & Bowhunting Supershow returns Jan. 9-10, giving enthusiasts opportunities to explore new products, interact with brands and celebrate the sport. Competitions including the S3DA Indoor Open, NFAA Rushmore Rumble, Hyundai Indoor World Series 500 and inaugural NFAA 3D Challenge bring additional archers and enthusiasts to Indianapolis.
Together, these events connect the businesses serving the industry with the people participating in the sport.
Products introduced during the Trade Show will be showcased to consumers just days later, generating interest that can carry into local pro shops across the country.
It's an opportunity to turn excitement surrounding new products into conversations, purchases and long-term customer relationships back home.
An Investment in Your Business
Attending the ATA Trade Show requires time and resources, particularly for independent retailers balancing the demands of operating a business. The Archery Trade Association recognizes that commitment and continues to offer programs designed to make attendance more affordable and rewarding.
Eligible retailers can take advantage of up to $150 in hotel savings through First Night's on Us, the Super Deal Gift Card program and exclusive purchasing opportunities through the Big Buck Tag Coupon Book.
Beyond those incentives, the Show offers education, networking and opportunities to connect with colleagues. But the greatest return may be harder to measure.
It's the new supplier relationship that creates an opportunity for your shop. The product demonstration that helps you better serve a customer. The conversation with another retailer that sparks an idea. Or the purchasing decision that positions your business for a stronger year.
Those opportunities are difficult to replicate from behind a counter.
A Stronger Industry Starts Here
The ATA Trade Show has long served as a gathering place for an industry connected by a shared commitment to archery and bowhunting.
As the industry evolves, so does the Show. ATA Show Week is creating new opportunities to introduce people to the sport, connect consumers with brands and support the retailers serving their communities.
But the foundation remains the same: bringing the industry together to conduct business and build relationships that move it forward.
The success of the Trade Show extends beyond those in attendance. Stronger retailers, successful manufacturers and a connected industry help create a healthier future for archery and bowhunting.
For ATA-member retailers, Trade Show admission is included with membership, along with access to the Archery & Bowhunting Supershow. Prospective retailers can become ATA members to participate.
The next chapter of ATA Show Week begins Jan. 7 in Indianapolis. Don’t miss it. Learn more or register at atashow.com.
- By By Jeffrey Poole | President & CEO, Archery Trade Association