SHOT Show

The 48th annual SHOT Show, owned and operated by NSSF, concluded with over 53,000 industry professionals attending from all 50 states and 126 countries. The event featured 2,744 exhibitors across 834,500 net square feet, with highlights including the Suicide Prevention Town Hall with Secretary of Veterans Affairs Doug Collins and Kim Rhode receiving the NSSF Ken Sedlecky Lifetime Achievement Award.

TriStar Arms will showcase new products at SHOT Show 2026 in Booth #14645, including the APOC PRO 9mm pistol, KR22 rifle in new finishes, Upland Hunter Thumbhole Stock turkey shotgun, and Viper G2 28-gauge shotgun compatible with 3-inch shells.

NSSF announced that South Dakota Governor Larry Rhoden will join six fellow governors at the 5th Annual Governors' Forum at SHOT Show 2026 in Las Vegas. The forum, moderated by Shermichael Singleton, will feature governors discussing the firearm industry's importance, Second Amendment rights, and legislative challenges on January 21, 2026.

Silent Steel USA, a premium American suppressor manufacturer, will exhibit at the 2026 SHOT Show in Las Vegas at Booth 11849. The company will showcase its expanded Streamer family featuring FLOW-IQ™ Technology and new 9mm and .45ACP PCC platform models, along with centerfire suppressors designed for shooters and professional users.

Taylor's & Company will exhibit at the 48th annual SHOT Show in Las Vegas, January 20-23, 2026, unveiling new USA-made rifles and historical reproductions. Owner & CEO Tammy Loy highlights the company's competitive dealer programs and low buy-ins at booth #10550.

NSSF invites SHOT Show attendees to register for the 3rd Annual Attorneys General Forum featuring state attorneys general including Tim Griffin, James Uthmeier, Brenna Bird, Kris Kobach, Liz Murrill, Catherine Hanaway, Austin Knudsen, and J.B. McCuskey discussing Second Amendment legal battles and courtroom defense strategies.

NSSF will present its first suicide prevention general session at the SHOT Show in Las Vegas on January 22, featuring Secretary of Veterans Affairs Doug Collins and a panel including NSSF President Joe Bartozzi, Dr. Emmy Betz, Dr. Chris Barsotti, and Michael Sodini discussing how the firearm community can help reduce suicide deaths.

Outdoor America will participate in the 2026 SHOT Show January 20-23 in Las Vegas, Nevada. The network plans to engage with brands, meet content creators, and explore product innovations to strengthen its presence in outdoor media. Jamie Wilkinson, Executive Vice President, invites brands to schedule meetings at jamie@outdooramerica.com.

Primary Weapons Systems (PWS) will exhibit at the 2026 NSSF SHOT Show in Las Vegas, showcasing its MK2 MOD 2 rifle series, BDE suppressor lineup including a collaborative model with WRMFZY, and unique anodized finishes. Lone Wolf Arms will also display pistol accessories and build kits at Booth #10351.

NSSF is hosting the 5th Annual Governors' Forum at SHOT Show 2026, featuring governors including Sarah Huckabee Sanders, Brad Little, Greg Gianforte, Jim Pillen, Joe Lombardo, and Mark Gordon. The forum, moderated by Shermichael Singleton, will discuss the firearm industry's importance and Second Amendment rights on January 21, 2026.

Bear and Son Cutlery, manufacturer of premium Alabama-made knives, will introduce their new 2023 pocketknives at SHOT Show.

NSSF will host several governors at SHOT Show 2023 to speak about the importance of the firearm industry to their state, efforts to attract firearm and ammunition-related businesses, and the benefits of firearm-related businesses to their state economies.

FoldAR and their revolutionary and innovative products will be featured in the Dead Foot Arms booth (#7410) in the Law Enforcement section of level 1 during the 2019 SHOT Show, which is set for January 22-25.

Burris Optics will bring the newest additions to its expanding line of tactical, competition, and hunting optics to the 2019 SHOT Show, which runs January 22-25 at the Sands Expo Center in Las Vegas, Nevada.

GSM Outdoors is thrilled to announce their return attendance and participation in the annual NSSF SHOT Show®! Their team of experts will be in Las Vegas, NV from January 22nd – 25th at the Sands Expo Center. We encourage all exhibitors and attendees to visit them in booth # 11217 to see some of the most highly anticipated new product releases for 2019!

As part of its launch program of numerous innovative products for the 2019 hunting and outdoor recreation season, ALPS Brands will be displaying at the 2019 Shooting, Hunting, Outdoor Trade show (SHOT) in Las Vegas, Nevada.

Mossy Oak and the National Rifle Association recently united in a relationship that aims to express support for the long-term preservation of our hunting heritage and outdoors lifestyle. As part of a multi-year commitment, the NRA has designated Mossy Oak as its “Official Camouflage Partner.”

TrueTimber is pleased to feature Crossroads Management Group, LLC products at the TrueTimber booth (#10332) during the 2019 NSSF SHOT Show® in Las Vegas. TrueTimber-branded BodyGuard Combo insect repellent and sunscreen, featuring the popular Viper Western pattern, will be on display at the booth.

Designed and manufactured in Greeley Colorado, Burris announces the new Xtreme Tactical (XTR) III line of riflescopes featuring new reticle designs and enhanced field-of-view. Inspired by tactical and competition shooting, precision and reliability are at the core of the XTR III line of optics.

TrueTimber will host Sasquatch, the Jack Link’s Beef Jerky mascot, at Industry Day at the Range on Monday, January 21 from 10 a.m. to 2 p.m. and at SHOT Show on Tuesday, January 22 from 9 a.m. to 1 p.m. Booth visitors will have an opportunity to take pictures with the iconic mascot while browsing new-for-2019 TrueTimber products.