The Chair Blanket, founded by Chris and Tiffany McCasland, launches a Realtree EDGE Camo Edition featuring a reversible waterproof and fleece chair cover. The brand, which appeared on ABC's Shark Tank and has sold over 70,000 units, partners with Realtree to expand into hunting and outdoor environments.
Check-Mate announced a collaboration with EAA Corp. and Girsan on the next-generation Witness2311® XXX Series pistols, featuring a newly engineered slim-profile magazine with 16-round capacity. The launch will be unveiled at the NRA Annual Meeting 2026 in Houston, with Check-Mate and EAA hosting a special event at Booth 3031 on April 17.
Henry Repeating Arms announced a major expansion of its H1 rimfire lever-action platform with five new models: H1 Western Rifle, H1 Western Frontier Rifle, H1 Sporter Rifle & Carbine, H1 Bandit Rifle, and H1 X Model. Available in .22 S/L/LR, .22 Magnum, and select .17 HMR configurations, the lineup targets target shooters, plinkers, small game hunters, and youth shooters.
Texas Parks and Wildlife Commission approved Federal Premium's FireStick muzzleloading system for the 2026-2027 hunting season, compatible with Traditions NitroFire, CVA Crossfire, and Thompson/Center Encore rifles. The approval expands muzzleloader definitions to include safer, encased powder technology. Over 30 states now allow FireStick systems.
Federal Ammunition has begun shipping its Federal X Henry Collector's Edition ammunition in partnership with Henry Repeating Arms. The limited-edition 45-70 Government load features a 300-grain Hollow Point bullet and commemorates America's 250th anniversary with collectible packaging.
NEXTORCH North America announces the NEXTORCH Snow Guard Winter Tactical Gloves, engineered for cold weather performance above 14°F with zoned insulation, waterproof-breathable membrane, and ten-finger touchscreen compatibility. Priced at $47.99, the gloves feature CORDURA® stretch fabric and are available for law enforcement and military evaluation.
German Precision Optics (GPO USA) now includes a premium custom-fitted Cordura stay-on zip case at no additional charge with all PASSION APO spotting scopes, including the 16-48Ă—65 APO and 20-60Ă—85 APO models, offering rugged protection for outdoor use.
Outdoor Edge encourages dealers to stock hunting and game processing knives for turkey season, featuring new products including 2.5" and 3.0" Razor APX Hunting Knives, Vantex Boning and Drop Point Knives, and the ErgoMax Game Processing Set, with prices ranging from $29.99 to $109.99.
Benelli announces the Art of Performance video series showcasing the proprietary engineering behind the Benelli Lupo precision rifle. The series details the rifle's three-step barrel manufacturing process including vacuum heat treatment, electrochemical rifling, and cryogenic Crio treatment, demonstrating Benelli's commitment to advanced rifle engineering and accuracy.
Federal Ammunition has begun shipping its America 250th commemorative ammunition line, featuring limited-edition loads across American Eagle, Top Gun, and Champion product families. The special packaging honors the country's 250th anniversary while delivering reliable accuracy and performance across rifle, handgun, rimfire, and shotshell categories.
German Precision Optics (GPO USA) now includes a premium custom-fitted Cordura stay-on zip case at no additional charge with all PASSION APO spotting scopes, including the 16-48Ă—65 APO and 20-60Ă—85 APO models, providing rugged protection for field use.
Ranew's Outdoor Equipment offers the Firminator lineup of food plot implements for turkey hunting, including the G3, RT, and ATV models. Each features an Accurate Seeding System for efficient planting of various crops like wheat, rye, oats, and clover, with easy adjustments for different terrain conditions.
FirstSpear launched its Vanguard Program, a strategic initiative pairing operational experts with engineering teams for equipment validation. Former Marine Raider Prime Hall was named lead maritime Vanguard to demonstrate the AAC Frog Kit and Adaptive Cummerbund's capabilities for elite military and law enforcement operations.
NSSF, The Firearm Industry Trade Association, announced the relaunch of its improved Where To Shoot mobile app, helping shooters find ranges across the United States. The redesigned app features location-based search, indoor/outdoor filters, and training opportunities, available free on iPhone, iPad, and Android devices.
FALCO® Holsters announces refinements to its Timeless Series pancake-style leather holsters, featuring reinforced leather backing for improved rigidity and stability. The updated design maintains full compatibility with modern optics-equipped handguns and is available at no additional cost for both IWB and OWB carry options.
B&P USA announced the launch of its redesigned website at baschieri-pellagriusa.com, marking the manufacturer's return to direct online engagement. The new platform allows shooters to browse B&P's ammunition lineup, access product specifications, and purchase securely while continuing to support retail partners.
Barnett introduces the Hyper Raptor GTX™ crossbow, launching 20" HyperFlite™ arrows at 425 FPS with advanced features including the Halo System, TriggerTech™ Frictionless Release Technology, and Rope Hold™ Roller Ball technology. Each package includes premium optics options, arrows, and accessories for immediate field readiness.
Chestnut Hill Outdoors announced a significant 2026 expansion of online offerings including larger inventories, new bulk palletized purchasing options, and expanded Peach and Plum selections. The company introduced market-focused categories and a Southern Fruit landing page to help customers find trees suited for their specific goals.
Browning Trail Cameras introduces the Spec Ops Elite HP5 Ultra, an advanced SD-card trail camera featuring exceptional daytime and nighttime performance with no-glow infrared flash, HD video, and a 2-inch full-color viewing screen for field verification and setup.
Zanders, a national distributor based in Sparta, Illinois, announced it is now stocking Akkar shotguns, expanding its shotgun lineup for dealers nationwide. President and COO Danny Siegler highlighted Akkar's reputation for reliability and competitive pricing, while Akkar USA VP of Sales Sherri Goodwin praised Zanders' distribution expertise and dealer relationships.