Wildlife Research Center® has launched a new 9 FL OZ squirt top bottle of Ultimate Bear Lure®, featuring an intense burning sweet aroma formula that works effectively in wet conditions. The product is available at authorized retailers for $25.99 MSRP.
Federal Ammunition is expanding its 6mm ARC cartridge lineup with three new offerings: American Eagle TMJ 110-grain, Fusion Tipped 110-grain, and Gold Medal Berger BT Target 108-grain. These loads are designed for competitive shooters, hunters, and target shooters using the AR-15 platform.
Ani-Logics Outdoors launches four new deer products: CRUSH Concoction, Camo CRUSH, Ani-Shield Base Mix, and Mass Maker. These offerings combine deer attraction with nutritional support, featuring protein-based formulas, immune support through Ani-Shield TX4, and minerals designed to enhance herd health and antler growth.
Browning Trail Cameras introduces the Security Tree Strap, a 6-foot mounting solution featuring heavy-duty nylon webbing and reinforced steel cables designed to securely mount trail cameras in any environment with tamper-resistant protection and field-ready convenience.
Browning Trail Cameras introduces its 2026 Cellular Trail Camera Security Box, an all-steel enclosure designed to protect cellular trail cameras from harsh weather, tampering, and theft. The security box is compatible with select Browning models including the Defender Vision Pro Livestream, Defender Vision Pro HD AI, Defender Pro Scout Max HD AI, and Defender Pro Scout Max HD-DV.
Browning Trail Cameras introduces the Defender Vision Pro LSF, a 2026 livestream cellular trail camera offering real-time awareness through instant motion alerts and on-demand live viewing via the Strike Force Wireless app. The camera features 46MP photos, 1080p Full HD video, selectable infrared illumination, and flexible month-to-month cellular plans with AT&T and Verizon coverage.
CCI Ammunition announces its all-new Hunter Series rimfire ammunition for 2026, designed specifically for small game hunters with flat-nose bullets in standard and subsonic velocities. The products will be displayed at the 2026 SHOT Show in Las Vegas and shipped to dealers soon.
Code Blue® Scents launches four new hunting products: Refuge™ All-Season Spray, Code Red® Doe Estrous, Soak-A-Rope™, and Rope Dope™. These advanced scent technology products are designed to give whitetail hunters an edge throughout the season.
Browning Trail Cameras introduces the Defender Pro Scout Max HD Solar, featuring integrated solar power for extended deployments and minimal maintenance. The camera delivers HD images, 46MP photos, and 1080p videos with automatic cellular connectivity through AT&T and Verizon networks via the Strike Force Wireless app.
Ol'Man Outdoors launches two new tripod models: the Tracker Portable 10' Tripod (OT-700) for mobile hunters and the Steward Deluxe 15' Tripod (OT-701) for extended positioning. Both feature 360-degree swivel chairs, steel construction, and integrated concealment options including Realtree Edge camo.
Knight & Hale Game Calls launches its latest hunting lineup featuring the VersaTube™ tube call developed with World Goose Call Champion Harold Knight, the Ol' Yeller Box Call, and the Pretty Girl™ Decoy Series. These products offer hunters versatility, realism, and performance for turkey and goose hunting success.
Knight & Hale Game Calls announces eight new mouth call designs, including the Barber's Cut, Ol' Yeller, Ghost Cut, Batwing, Half Moon Cutter, Half Moon Split V, Ghost Split V, and Small Frame No Cut models, plus a Smokeshow 3-Pack. Designed by championship-level callers and tested in the field, these calls deliver realism and versatility for turkey hunters of all skill levels.
Millennium Treestands launches the Antler Shak Series, featuring the Antler Shak 7 Mag and Antler Shak 30/30 ground blinds with industry-first optical technology. Both models offer 600D brushed shells in Mossy Oak Country Roots, one-way windows, blackout curtains, and three-person capacity for modern hunters seeking superior concealment and visibility.
Millennium Treestands announces the Dinner Bell 350 Feeder, a 350 lb. capacity wildlife management system featuring a 12-volt motor, programmable timer, solar panel, and heavy-duty varmint cage designed for efficient field management and long-lasting durability.
Primary Weapons Systems (PWS) and lifestyle brand WRMFZY have partnered to offer an exclusive limited-edition BDE suppressor in Disruptive Gold Cerakote. The modular suppressor features a titanium baffle core using PWS's Direct Metal Fusion 3D printing technology, allowing users to adjust length, weight, and back pressure for customized performance.
TUO launched its new Ryse camouflage pattern designed specifically for whitetail deer hunting. The pattern features a cooler color palette with greys, browns, greens, and yellows, incorporating macro and micro elements with 3D beveling to provide effective concealment across various woodland environments.
Blocker Outdoors unveiled the Finisher Chest Pack Pro, a modular chest pack designed for turkey hunters seeking freedom of movement and convenient gear storage. The pack features MOLLE strips, magnetic pockets, adjustable straps, and optional attachments for calls and accessories, priced at $129.99.
Knight & Hale Game Calls announces expansion of its Run N' Gun® turkey vest line with four new models: the Run N' Gun® 100 Chest Rig in Mossy Oak® Greenleaf, Run N' Gun® 150 Chest Rig in Mossy Oak® Original Bottomland, Run N' Gun® 200 Turkey Vest in Realtree® Legacy, and Run N' Gun® 300 Turkey Vest in Mossy Oak® Full Foliage and Original Bottomland, each designed for mobile hunters with lightweight comfort and smart storage solutions.
Knight & Hale Game Calls unveils the return of The Moonshiner, a premium hand-turned acrylic call beloved by co-founder Harold Knight. The company also introduces new Double Up dual-surface pot calls, Hammer series calls, and premium hand-crafted strikers including Hickory, Purpleheart, Dymalux, Jatoba, and Waterproof options with Powertip™ technology.
Swhacker Broadheads revealed three new 2026 models at ATA in Indianapolis: the #307 mechanical 2-blade, #311 fixed 3-blade, and #316 universal practice points. Director of Operations Randy Groff and engineer Rick Forrest highlighted innovations including Blade-Lock Technology and improved durability features designed for precision hunting performance.