TrueTimber announces its Shadowbark camo pattern is now available on turkey hunting apparel and gear at Bass Pro Shops, Cabela's, and Mack's Prairie Wings, with select products from Banded also featuring the pattern. Designed to replicate mature oak bark with deep browns and grays, Shadowbark provides hunters with superior concealment in timber and heavy cover.
Sightron announces the new "Snap Focus" S6 10-60x56 ED MOA Field Target riflescopes with innovative parallax adjustment technology reducing parallax from 320° to 270°. Featuring 15 Japanese optical-grade glass lenses and Zact-7 Revcoat Plus multi-coating, these premium scopes are designed for airgun, small caliber field target, and benchrest shooters.
Federal Ammunition is shipping two new 12-gauge Upland Steel shotshell loads featuring No. 4 and No. 5 shot sizes designed for upland bird hunting with non-lead shot. The loads deliver consistent patterns and hard-hitting performance for pheasants, doves, quail, and grouse at $15.99 per 25-count box.
Federal Ammunition has begun shipping its new Heavyweight TSS Rob Roberts Limited Edition turkey loads, developed in collaboration with legendary choke designer Rob Roberts. Available in No. 7 and No. 9 shot sizes, these limited-edition loads feature 18 g/cc tungsten-alloy shot and FLITECONTROL FLEX wads for extreme range and pattern density.
ALPS Mountaineering introduces the EverDry, a 2026 all-season waterproof tote available in two sizes (20-35L and 30-55L) with puncture-resistant TPU material and fully-welded seams. The versatile carry-all features a self-standing design, wide opening, and lashing points, backed by ALPS' Limited Lifetime Warranty.
RETAY announced the RA1522 Pistol, a compact .22LR semi-automatic platform weighing 3lbs, 4oz with an aluminum M-LOK forend. Designed for recreational shooting, tactical training, and competitive applications, the pistol features a 25-round magazine capacity, flip-up sights, and an MSRP of $359.
Blocker Outdoors introduces the Finisher Series, featuring the Finisher Chest Pack, Lightweight Turkey Pant, and Lightweight Performance Hoodie designed for mobile turkey hunters. Marketing Director Steve Allie highlights how these minimalist, high-performance pieces enable agile hunting with unrestricted mobility and stealth.
ALPS Mountaineering, a leader in the pack market for over three decades, launches the Reflection Dry Backpack featuring durable 600D polyester over TPU fabric with welded seams and roll-top closure. Available in 20L, 40L, and 70L sizes in Slate Blue or Taupe, the pack starts at $99.99 and is designed for water-based adventures.
Remington announces the availability of its 2026 Limited Edition Bullet Knife, King of the Mountain, now shipping to dealers nationwide. This collector-focused fixed blade features a 440A stainless steel blade, authentic stag bone handle, and leather sheath with an MSRP of $179.99.
Badlands announces the new Mag Turkey Vest, a lightweight run-and-gun vest featuring a Fidlock® magnetic seat system for quick deployment and mobility. The vest weighs 2 lbs. 8 oz., includes silent magnetic box call pockets, and is covered by Badlands' Unconditional Lifetime Warranty.
Buck Commander unveiled the BUK OPS Cycloptic™ series featuring patent-pending Primetime Color Vision™ technology for enhanced low-light visibility. The line includes the Cycloptic handheld viewer and Cycloptic-X crossbow scope, both offering 4K video recording, 1-5x zoom, and customizable reticle options.
TUO, a Nexus Outdoors brand, introduces the Clement Puffy Jacket featuring body-mapped Paralite™ insulation with 80g in the core and 60g in sleeves for thermal efficiency without bulk. The technical jacket combines a wind-resistant 20D nylon shell with extreme packability and articulated design for outdoor performance.
ScentLok introduces the BE:1 Silentude Jacket, Bib, and Pant, featuring the quietest premium fleece fabric ever developed. The gear combines Carbon Alloy® odor control with Precip-X™ water resistance and articulated design for maximum comfort during extended hunting sits.
Real Avid has launched Master Collections series for AR-platform firearms, offering bundled tooling and maintenance products ranging from basic cleaning sets to armorer-level assemblies. The collections include five AR-15 options and four dual-platform AR-15/10 solutions designed for DIY enthusiasts and professional gunsmiths.
Rock River Arms introduces the 10.5-inch A1 Carbine SBR to celebrate the new zero tax on NFA Short-Barrel Rifles. The retro rifle features a lightweight chrome moly barrel, forged LAR-15M lower receiver, and is available with M4-style or fixed entry stock options, priced at $1,135-$1,150.
SK Guns commemorates the 100th anniversary of the Mexican Army's M1911 adoption with a limited-edition reproduction of the Colt Mexican Contract M1911 chambered in .38 Super, featuring authentic roll marks and 24k gold accents. The series is limited to 300 units with shipping beginning in April 2026.
APEX Ammunition has launched a 28-gauge load in its SmallTown Hunting Blend turkey ammunition line, featuring a duplex load combining #7.5 Tungsten Super Shot with #9 TSS. The precision-built 2 ¾" 1 ½ oz. round delivers maximum pattern density and lethal energy at extended range, priced at $64.99 per 5-round box.
Avian-X has launched the Ridge Runner and Ridge Runner X turkey vests designed for mobile, run-and-gun-style hunters. Featuring lightweight designs with smart storage, EVA-molded call pockets, and magnetic quick-deploy seats, both models are finished in Mossy Oak Original Bottomland camo. The Ridge Runner X adds internal zippered pockets, fleece-lined handwarmer pockets, and a full-access rear game pouch.
Texas Hunter Products announces the release of its Timed Protein Feeder, featuring a 1000-lb. capacity roto-molded hopper, advanced timed-dispense system, and solar-powered battery. The feeder delivers 1 to 9 times daily with adjustable cycles to reduce waste and promote consistent herd health and antler development.
Real Avid announces the launch of the Ratchet Rest™, an adjustable height shooting bag featuring Accu-Click™ technology for precise elevation control and repeatable shooting performance. Available in three sizes, the system supports benchrest, long-range precision, and field shooting applications.