Industry Update

Tactacam reports 40-percent retail growth and 36-percent increase in dealer applications heading into Q4 2026, driven by the successful launch of REVEAL 4.0 Cellular Trail Camera line and DEFEND's new AI-powered security features. The company now operates in approximately 7,000 brick-and-mortar retail locations across North America, including major retailers like Walmart, Bass Pro Shop, and Tractor Supply.

Lawrence G. Keane, Senior Vice President & General Counsel of NSSF, has been appointed to the Hunting and Shooting Sports Conservation and Access Council to advise the U.S. Secretaries of Interior and Agriculture on wildlife conservation and hunting policy.

NSSF, The Firearm Industry Trade Association, praised President Trump's executive order protecting hunting heritage, which includes provisions protecting traditional ammunition use, expanding public land access, and increasing Sunday hunting opportunities. NSSF President and CEO Joe Bartozzi attended the White House Rose Garden announcement and worked with the administration on the policy.

Murray Road Agency announced new partnerships with Duck Commander, Tennessee Wildlife Resources Foundation, PROOF Research, and Clenzoil. The award-winning marketing agency will provide public relations, media relations, and strategic marketing support to advance each organization's objectives across the outdoor and shooting sports industries.

Armageddon Gear selected Guidefitter as its exclusive pro program partner, providing access to over 200,000 verified outdoor professionals. Founded by Army veteran Tom Fuller, Armageddon Gear manufactures precision shooting and hunting equipment domestically in Georgia, with products like the Game Changer shooting bag widely used in competitive precision rifle shooting.

Bowtech and Diamond Archery are relocating operations to Houston, Texas to enhance innovation and growth. The move includes expansion of operational capabilities, with Excalibur Crossbow transitioning to Savage Arms leadership, while Black Gold Premium Accessories continues production in Belgrade, Montana.

Millennium Outdoors appointed Scott Ware as Director of Sales and Marketing. With nearly three decades of industry experience and 26 years at Outtech representing Millennium brands, Ware brings deep dealer relationships and product knowledge to strengthen the company's market presence and dealer partnerships.

Bass Pro Shops announced plans for a 200,000-square-foot Outdoor World location in Sayreville, New Jersey, expected to open fall 2026. The largest single-level Bass Pro Shops in the U.S. will feature a 65,000-gallon Shipwreck Aquarium, boat brands including TRACKER and RANGER, and immersive conservation education experiences designed by founder Johnny Morris.

NSSF, The Firearm Industry Trade Association, is promoting Gun Storage Check Week June 1–7 with the message "Make Sure It's Secure" to encourage responsible firearm storage practices. The campaign aims to prevent accidents, thefts, suicides, and unauthorized access, offering resources through GunStorageCheck.org and a sweepstakes featuring a B.O.S. Lock Fusion biometric device.

The Council to Advance Hunting and the Shooting Sports and the International Hunter Education Association (IHEA-USA) released PUP AI, an interactive chat tool designed to help users access information from the National R3 Clearinghouse. The tool makes recruitment, retention, and reactivation research more accessible to agencies, organizations, and professionals working to strengthen hunting and shooting sports participation.

Brownells announced the launch of 2nd Adventure Global Solutions, a new division led by Casey Betzold to help manufacturers expand internationally. The division manages export compliance, logistics, and market access across B2B, direct-to-consumer, and government channels, supporting nearly 600 brands across approximately 65 countries.

NSSF, the Firearm Industry Trade Association, applauds President Trump's Make America Beautiful Again 250 commission chaired by Interior Secretary Doug Burgum. The initiative aims to increase hunting and public land access while reducing bureaucratic barriers to conservation and outdoor recreation on public lands and waters.

WOOX, an Italian-made gunstock, axe, and knife manufacturer, announced Brian Matthews as National Sales Manager. Matthews will oversee domestic sales and report to CEO Ben Fleming, bringing extensive outdoor industry experience from Advanced Armament Corporation and BPI Outdoor.

Firearms Policy Coalition (FPC) filed a new lawsuit challenging the ATF’s rule that would create new terms and enact a slew of regulations for the agency to enforce, including ones that would treat non-frames and non-receivers as if they were actual frames and receivers of weapons. The complaint in VanDerStok v. Garland can be viewed at FPCLegal.org.

The Second Amendment Foundation has filed a federal lawsuit challenging California’s Senate Bill 264, a ban on gun shows held on public property that was passed and signed into law by Governor Gavin Newsom.

Gearfire is thrilled to unveil its latest eCommerce platform evolution designed specifically for outdoor sports retailers – Gearfire eCommerce Pro. Originally launched in January 2022 as Gearfire eCommerce 2.0, the platform has since been transformed with an abundance of new front and backend features, reinventing the way retailers sell online – ushering in a new era of power, presence, and professionalism.

Firearms Policy Coalition (FPC) announced the filing of an important appellate brief, joined by FPC Action Foundation and Independence Institute, in Maryland Shall Issue v. Hogan, a case that challenges Maryland’s gun licensing and training requirements. The brief can be viewed at FPCLegal.org.

Firearms Policy Coalition (FPC) and FPC Action Foundation announced its successful appeal in Oakland Tactical Supply, LLC v. Howell Township, Michigan, which challenges zoning restrictions imposed by the Township that prohibit shooting ranges for long guns. Because of this key decision, the case can now proceed at the trial court under the standard outlined in NYSRPA v. Bruen. The opinion can be viewed at FPCLegal.org.