Under Armour (NYSE:UA), a leading sports performance footwear, apparel and equipment brand, has officially launched its exclusive new camouflage pattern, the Under Armour Ridge Reaper Barren Series.

Apply Deer Cane RTH UV Supplement Spray to supplemental feed, food plots, natural forage or even bare ground, and wait for the deer to come to you.

The Missouri Department of Conservation (MDC) congratulates David Weaver of Strafford on his new state-record quillback caught from Lake Taneycomo by bowfishing Aug. 23.

With Georgia's deer archery season beginning Sept. 13, the Department of Natural Resources' Wildlife Resources Division offers three bowhunter education options to help make the most of your time: by classroom, CD-Rom or online.

September is "Hunger Action Month" and The Sporting Chef, Scott Leysath, renowned chef for anything with fins, feathers or fur, provides steps to offer support to those one in six Americans who struggle with hunger every day.

After an impressive display of marksmanship and mental fortitude, Mathews Pro Bridger Deaton, won the coveted World Cup Final in the Men's Compound event in Lausanne, Switzerland this past weekend.

The Wisconsin DNR is asking hunters to submit test samples from deer harvested in Dane, Jefferson, southern Dodge, Columbia, and eastern Sauk counties while sampling will also be concentrated in Washburn, Juneau, Adams and Portage counties.

Tests have confirmed that deer in the Roseburg, Ore. area are dying from Epizootic Hemorrhagic Disease (EHD), a disease that has not been seen in deer in this area of Oregon before.

Flextone's new Ground Grunt'r call features a built-in 30-foot hose that allows you to lower the call's sound chamber down from your treestand or off to the side of your ground blind.

The West Michigan Archery Center (WMAC) world class archery facility had some world class talent in attendance for the Open House on Saturday, August 16th, including 1976 and 1984 Olympic Gold Medal winner, Darrell Pace.

Nikon Sport Optics announces the promotion of Randy Garrison to the position of Associate General Manager of Sales and Operations and Adam Goess has been promoted to the position of Product Manager.

The Quality Deer Management Association (QDMA) applauded the Missouri legislature for upholding Governor Jay Nixon's veto of bills that would have re-classified captive deer as "livestock," putting them under the jurisdiction of the Department of Agriculture instead of the Department of Conservation.

A part of Ameristep's new Hyde Series, the Cliff Hanger, with a Realtree Xtra® seat, features rugged and durable cast aluminum platforms that boast advantages over traditional hollow tubing construction, including increased strength, durability and significantly extended product life expectancy.

As hunting season drew near during the month of August, Sportsman Channel continued a trend of success with stellar ratings performances.

On Sept. 10, 65 members of the Congressional Sportsmen's Caucus (CSC), and hundreds of representatives of the sportsmen's community were welcomed in downtown Washington, D.C. for the Congressional Sportsmen's Foundation's (CSF) 25th Annual Banquet & Auction.

The new Goal Zero Realtree Xtra® Nomad 7 Solar Panel offers seven watts of efficient monocrystalline and a built-in USB port to keep headlamps, phones and other USB devices powered up from the sun.

ONLINE, the home for Bowhunter TV and Bowhunter Magazine, has expanded its online content for Bowhunter TV to maximize user enjoyment and engagement.

Now, any person can become a member of the Pope and Young Club, whether or not they are a bowhunter or whether or not they have harvested an animal with a bow and arrow (the criteria for the General Member category).

Sportsman's Guide is transforming every Wednesday in September and October from "hump day" into "HUNT day" with "Whitetail Wednesdays", featuring name-brand giveaways and a limited one-day deals on deer-hunting gear, apparel and accessories.

The 56,000-member Quality Deer Management Association presented its 2014 Agency of the Year Award to the Oklahoma Department of Wildlife Conservation during the regular September meeting of the Oklahoma Wildlife Conservation Committee in Oklahoma City.

Paul Smith, Milwaukee Journal Sentinel Outdoors Editor, reports that sales of general archery licenses is down from last year at this time, although overall sales are up with the introduction of crossbows to the 2014 bow season.
The New Jersey Division of Fish and Wildlife reminds bow hunters the 2014 New Jersey Fall Bow Deer Season opens on Saturday, September 13 in certain zones.
Children 12 years and older are invited to join Colorado Parks and Wildlife at Cheyenne Mountain State Park for a beginning archery class Sept. 20.
The California Department of Fish and Wildlife (CDFW) has completed forensics testing of the mountain lion killed by wildlife officials in Cupertino on Wednesday, Sept. 10 and confirmed it was the same one that attacked a 6-year-old Sept. 7.
State wildlife managers are seeking help from hunters and the general public in monitoring the spread of hoof disease among elk in 10 counties in southwest Washington.

This week on Archer's Choice TV, continue the adventure on the trail of coastal black bear in British Columbia with Ralph, Vicki and Trophy West Guide Outfitters.
Unplugged, raw and real are four legendary bowhunters: Stan Potts, Tim Wells, Andy Ross and Kyle Wieter around one table giving insight into the artistry and challenges of bowhunting on a Sportsman Channel Special Sept. 19.
This week on Archer's Choice TV, The Cianciarulos hunt in their home state -- Ralph spots and stalks a giant Illinois buck, while Meegan finally puts her tag on an Illinois basket buck.

The Georgia Department of Natural Resources' Wildlife Resources Division suggests that hunters should note that not every tree stand is the same and they should be familiar with their particular model's features.
With Wisconsin's archery and crossbow deer season opening Sept. 13, state recreational safety specialists are reminding hunters it's time to think treestand safety.

"Any sportsman who can kill a deer without the tingling spine, the quick clutch at his heart, the delicious trembling of nerve fibers when the game is finally down, has no place in the deer woods."
- Lawrence R. Koller, Shots at Whitetails, 1987

Submit a favorite quote about archery, shooting, wildlife, hunting, the outdoors or just life in general (along with attribution) to


Time to 'Stop the Presses?'
Way back in the 1980s and early 1990s, when I worked in the marketing department of a leading U.S. bow and accessory manufacturer, September rarely meant any time off to enjoy days afield or hunting trips to other states like it did (and still does) for company sales reps and many other co-workers.

Instead, the weeks of September and October were spent gathering detailed information on the coming year's new products, obtaining accurate prototypes for use in photography sessions, writing reams of product copy, designing and proofing pages, working with pre-press companies and printers, and ultimately, overseeing the final press run. For most persons involved in the marketing of bows and arrows in those years, treestand time was non-existent - at least until the ink was dry on the pages.

But, as the old saw goes, that was then, and this is now. Today, we're entrenched in the digital age. We can go to just about any bow company's website and download PDF files of every product and press release. Complete annual catalogs are posted online, just as are usable jpg photo files of each product for use by the media.

As I visited with assorted industry marketing and PR types over the past week on the subject of annual catalogs, I discovered the same love/hate relationship for print exists now as it did for me some 25-30 years ago. Apparently no archery company has opted to totally abandon paper catalogs just yet, though most admit they are looking at their options and say they have implemented shorter press runs and other alternatives.

Dan Hawk, who has created ads and catalogs for PSE Archery for more than 20 years, said his company has reduced the number of consumer catalog it produces significantly over the past several years and may eliminate them altogether this year or next. As an alternative, he said that since 2007 PSE has produced a dealer binder containing photos and complete specs on all bows, as well as pricing and programs.

"Dealers and reps love them," Hawk said.

Brandon Hylton, Creative Director for Parker Bows, said his company reduced the number of catalogs it printed five years ago, though it has maintained that level ever since. He said printed catalogs remain popular giveaways at some consumer events.

"It is a subject we review at the end of each year to see how many were left over to gauge if we should decrease or increase the printing for next year," he said.

Jason Pickerill, Marketing Manager for Bear Archery and its family of brands said he doesn't see his company ever completely phasing out printed catalogs, but understands that marketing strategies are always subject to change.

"I don't believe print is dead, I also believe that it will last," he said, adding, "(and) I don't believe we will ever abandon print, at least not anytime soon, but I do believe we will change things."

A spokesperson for one bow company, Elite and The Outdoor Group LLC, said it is actually increasing its production of catalogs from past years.

"We are in a bit of a unique situation," said TOG's Maggie Armstrong. "Because our brands are growing at such a rapid rate, we are actually printing more catalogs for distribution than we did last year. We get requests for catalogs daily from our general consumer base. Its also another sales tool and method of advertising at the local archery shop."

Other companies however, have drastically changed print strategies, including Mathews Archery, which has eliminated its printed Mathews Annual Magazine and instead makes its available in digital form only.

"And although we continue to print the Mathews catalog, the quantity has been significantly decreased," said Mathews' Corrine Bundy.

On the archery accessory front, longtime softgoods, quiver and case manufacturer NEET Products prints about half the catalogs it did in the 1990s.

"We mail one to all of our active accounts at the end of the year in a bulk mailing; and provide them to buying groups to send to their members," said NEET General Manager Fred Grindley. "There are still a lot of 'Retail' people who ask for one to be mailed to them, so we don't print any prices in them.

Few would argue that archery manufacturers and marketers embrace change as enthusiastically as those in some other industries. But, we suspect the trend toward less ink and more digital will expand in coming years, even for those in the bow-and-arrow business.

As always, we'll keep you posted.

- J.R. Absher


Attention archery manufacturers, distributors, ad agencies and consultants: Do yourself - and your company - a big favor by becoming an advertiser or Corporate Member of The Archery Wire. You'll be assured your products are being seen and your news is being read by thousands of your industry peers and associates whose bread and butter is bows and arrows. Contact editor J.R. Absher at and find out how easy and reasonable it is.


Sept. 20
US Intercollegiate Archery 3D Regionals
University of the Cumberlands, London, Ky.
Sept. 21
US Intercollegiate Archery 3D Regionals
Wayne State College, Norfolk, Neb.
Sept. 27
US Intercollegiate Archery 3D Regionals
Southern Illinois University, Carbondale, Ill.
Oct. 3 - Oct. 5
US Intercollegiate Archery 3D Championships
University of Missouri, Columbia, Mo.
Oct. 4 - Oct. 5
Oct. 14 - Oct. 17
National Assn. of Sporting Goods Wholesalers
Statehouse Convention Center, Little Rock, Ark.
Dec. 3 - Dec. 5
ATA Archery & Bowhunting Summit
Louisville, Ky.
Dec. 12 - Dec. 14
IFAA North American Field Archery Championships
Homestead, Fla.
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