Odin's Innovations explodes onto the whitetail attractant scene with a product never seen before in the woods. An attractant that is powerful, effective, long lasting and biodegradable! For years the hunter either just poured it on the ground or had to combine attractant with cotton wicks or rags. Odin's president and CMO, Paul Black states, "At Odin's Innovations, we knew there had to be a better way! This unique biodegradable formula is a natural color that retains a strong attractant smell even after a heavy dew or rain, retaining its effectiveness for weeks giving you an area to which bucks want to keep coming back. Over time, Odin's breaks down and naturally returns to the earth leaving your hunting area as clean as you found it". Available in easy to open and disperse 4-oz packages. Odin’s Innovations deer attractant is a patent pending product developed and manufactured by Green Dot Bioplastics.

Odin's Innovations has retained the services of RubLine Marketing to manage press and media relations. "I was very intrigued when we were contacted by Odin's. Their approach to innovation resulted in a long-lasting attractant that was not a food source and could return to the earth as a completely biodegradable product seemed too good to be true", says Chad Billick Marketing Strategist of RubLine. But after using it... We knew Odin's would be a hit, especially to the public land hunter!