Tuesday January 9, 2018   |
PSE Archery Bringing Innovative New New Bow Lines to ATA Show

PSE Archery Bringing Their Innovative New Bow Lines to ATA 2018

Indianapolis, IN — PSE Archery has a longstanding reputation as an innovator in the world of archery, and for 2018 PSE has now innovated the bow buying process by introducing seven separate PSE bow lines: Vapor, Evolve, Adapt, Target, Crossbow, Madfish, and Heritage. Now at ATA 2018, dealers will get to experience the bows in each new PSE bow line in full.

Each one of PSE’s product lines has its own primary focus to help guide consumers toward the right bow with ease and understanding based on the consumers shooting preferences or purpose. These new bow lines provide dealers with a solid starting point for dealers to give their consumers bow recommendations that that fit their exact needs.

“We can’t wait for dealers to get a look at our fill bow lines at the 2018 ATA show,” said Blake Shelby, PSE Archery Vice President. “Our new bow lines simplify a bow-buying process that can often become way too complicated. We know dealers are going to love how much these bow lines make for an easier, more effective experience for their customers.”

PSE’s new Vapor line offers top speeds, power, and performance. The Evolve line is intended for archers seeking effectiveness and comfort. Bows within the Adapt line focus on adjustability and affordability, and are engineered with a “grow with you” design. The Target line includes bows centered on high performance and consistent accuracy.

The Crossbow line offers a stellar selection of crossbows, while the Madfish line features bows specifically used for bowfishing. As a callback to the history of the original bow design, the Heritage line focuses on traditional longbows.

PSE will also be giving away a new 2018 Vapor Series Xpedite bow at this year’s ATA show. Attendees can get their raffle ticket for the giveaway by visiting the PSE shooting lanes and trying out one of the new 2018 bows. There will be a PSE dealer reception on January 11th at 11:00 AM.

Attendees can visit the PSE Archery at booth #5516 and #5520 at the 2018 ATA show from January 11th-13th. To learn more, visit

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