Victory Archery
Tuesday May 15, 2018   |
TrueTimber® Partners with Martin Truex Jr. During 2018 Monster Energy NASCAR Cup Series

INMAN, S.C.  – TrueTimber, a product innovator of realistic camouflage patterns, is pleased to announce its partnership with American professional stock car racing driver Martin Truex Jr. Truex will showcase the TrueTimber logo on his helmet at every race for the remainder of the 2018 Monster Energy NASCAR Cup Series and will make special appearances, including meet-and-greets and store events.

“We are very excited to welcome such a renowned driver to the TrueTimber family,” said TrueTimber CEO Rusty Sellars. “Not only is Martin Truex Jr. a talented driver and household name among NASCAR fans, but he shares our passion for hunting, fishing and the outdoors. He’s a great fit for our team, and we look forward to cheering him on for the remainder of the season.”

“When I’m not behind the wheel of the #78 Furniture Row Racing Toyota, I’m either on the water fishing or sitting in a tree stand hunting,” said Truex Jr. “TrueTimber has camo clothing and accessories that are perfect for my lifestyle. I’m excited to carry their brand on my helmet visor throughout the Monster Energy NASCAR Cup Series season.”

About Martin Truex Jr.

Driver of the No. 78 Furniture Row Racing Toyota, Truex joined NASCAR's top-tier Sprint Cup Series as a full-time competitor in 2006 after winning back-to-back season titles in the NASCAR Xfinity Series. Truex has been one of NASCAR’s blue chip Cup drivers, qualifying for the post-season Chase playoffs four times. He holds multiple records including the closest second place finish to the leader during the 2016 Daytona 500 and scored one of NASCAR’s most dominating victories in May 2016 when he led 392 of 400 laps and a record 588 miles in the prestigious Coca-Cola 600 at Charlotte Motor Speedway. Truex has 16 career Monster Energy NASCAR Cup Series wins and was the 2017 Monster Energy NASCAR Cup Series champion. In addition to his illustrious racing career, Truex is passionate about the outdoors and enjoys chasing bass and bowhunting whitetails when not on the track. Learn more at

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit

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