Slinger, WI - Bast Durbin Advertising (BDA) has been named the agency of record for Buck Rub Gear (BRG), the manufacturers of the NEW Magne' Drop arrow rest, engineered using dependable neodymium magnets, rather than traditional springs, for less problems in the field. The owner of BRG, Greg "Kaz"Kazmierski, is a veteran of the archery industry having owned one of Wisconsin's largest independent archery shops for more than 40 years.

"I have a ton of experience running an archery shop," he said. "That includes everything from keeping the books, to rigging a bow, to installing a drop rest. I also handled my own advertising for my shop for years, but when it came time to launching a new product I knew I was going to need the help of an agency that specializes in introducing new products to the market and building brands. I've been hearing more and more about Bast Durbin Advertising and after talking with their team I felt confident I'd be in good hands. Within minutes of the first e-blast they sent out promoting the new rest, I had three new dealers call me to sign up to carry Magne' Drop rests."

Dan Durbin, one of the owners of BDA, said they see a lot of new products enter the market each year but that they are truly excited about this new concept in drop away rests.

"We've owned our ad agency now for almost 20 years," Durbin said. "We've seen a lot of new technologies come and go. And to be honest, we are becoming a little more particular about the accounts we take on; when we find a product like Magne' Drop, which introduces a creative new concept that delivers on performance, we know we have a great opportunity to tell the product's story and sell it to the consumer.

"We enjoy growing with our clients and learning from them, too. Kaz is a true veteran of the industry and we look forward to helping his new company grow, as well as, gleaning insight from someone who has been active within the archery industry for far longer than most."

Bast Durbin will be responsible for the media buying, PR, and design, specific to Magne' Drop rests, in 2017.


About Bast Durbin Advertising LLC: Bast Durbin Advertising is a full-service agency serving the needs of brands and entities within the hunting, fishing and outdoor recreation industries. They specialize in social media, media planning, public relations, content management, graphic design and more. For more information, please visit www.bastdurbin.com or call 1-800-975-3474.