Bozeman, MT. (Oct 12, 2016) – MYSTERY RANCH, an industry-leading backpack company devoted to making mission-specific packs through state-of-the-art load-carrying technologies, has acquired three sales representative groups to facilitate the sale and service of MYSTERY RANCH hunting packs in their respective regions. Each sales rep group will be responsible for servicing the brand with a specialty oriented group of retailers that are committed to outstanding customer service, pricing integrity and are engaged in sharing the brand story.
"The Hunting business has been a shining star in product offering for 2016," stated Alex Kutches, Vice President of MYSTERY RANCH. "Sell-through has been off the charts, and we have not been able to keep up with demand. The response from the marketplace has been truly overwhelming and we are humbled by the interest we are seeing in the brand. Thanks to our loyal and passionate customers as well as our new retailers. 2017 is gearing up to be a tremendous year that will far outshine 2016."
Rogue Outdoor Marketing, Ames Adventure Outfitters and JJ Sales have all been hired by MYSTERY RANCH in response to a highly successful line of hunting specific backpacks since the category launched in 2015.
Rogue Outdoor Marketing, led by Tyler Palmerton, will be responsible for the Northwestern portion of the United States, including Oregon, Washington, Alaska, Idaho, Montana and Wyoming. Palmerton is deeply entrenched in the hunting industry, is a lifelong hunter and has great relationships throughout the PNW. He is joined by Johnny and Kelsie Burford, based out of Helena, Montana. The Burfords are passionate big game backcountry hunters and Kelsie recently finished a stint as one of the athletes on Sheep Shape, which aired this past summer on The Sportsman's Channel. Ames Adventure Outfitters is a crew of indigenous Midwesterners led by Vanessa Block. They will cover Illinois, North Dakota, South Dakota, Nebraska, Minnesota, Wisconsin, Iowa, Missouri and the Upper Peninsula of Michigan. AAO also represents Marmot, Skratch Labs, Nikwax, Altra and Julbo. Block and her team have a solid background in the region and MYSTERY RANCH is excited to have them as part of their team.
JJ Sales and Jason Jennens will represent Western Canada including British Columbia, Alberta, Saskatchewan, Yukon and Northwest Territories. JJ Sales is yet another rock-solid rep group with all of the tools. MYSTERY RANCH is eager start this relationship.
The sell-through of MYSTERY RANCH hunting packs has been incredible in 2016, and "The Ranch" expects that with the assistance of these three highly qualified rep groups, the brand's hunting products will continue to thrive and expand.
About MYSTERY RANCH:
MYSTERY RANCH is committed to building the finest load-carriage equipment in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. #BuiltForTheMission
