The new addition to Under Armour's camouflage line will be available exclusively at Cabela's

Baltimore, Md. – Under Armour and Cabela's, the World's Foremost Outfitter, announce the Ridge Reaper Forest Mid-West Truck Tour with hunting athletes Sarah and Josh Bowmar from Bowmar Bowhunting. The tour will make stops at seven Cabela's locations in the Mid-West to debut the next level in concealment technology from Under Armour for hunting in areas rich in foliage and that have a variety of timber.

Under Armour designed its pinnacle Ridge Reaper Forest camouflage system to be the ultimate in concealment. The pattern uses coincidental disruption technology and an innovative "no background" color algorithm to block your prey's ability to see complete forms. This means you'll be practically invisible.

Tour stop attendees will get a firsthand look at the new camo and the opportunity to enter to win a complete head-to-toe set of Under Armour's new Ridge Reaper Forest camo gear for the 2016 fall hunting season, along with other prizes and giveaways at the events.

Ridge Reaper Forest Mid-West Truck Tour Stops:

· Thursday July 21st

- 11 a.m. – 1 p.m., Cabela's - Columbus, Ohio

- 5 p.m. – 7 p.m., Cabela's - West Chester, Ohio

· Friday July 22nd

-11 a.m. – 1 p.m., Cabela's - Louisville, Kentucky

- 5 p.m. – 7 p.m., Cabela's - Noblesville, Indiana

· Saturday July 23rd

- 11 a.m. – 1 p.m., Cabela's - Hammond, Indiana

- 5 p.m. – 7 p.m., Cabela's - Grandville, Michigan

· Sunday July 24th

- 12 p.m. – 2 p.m., Cabela's - Dundee, Michigan


Under Armour's Ridge Reaper Forest collection will be available online at www.cabelas.com and at select Cabela's retail stores.

About Under Armour
Under Armour (NYSE: UA, UA.C), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.uabiz.com.