Tuesday, July 26, 2016

Pnuma Outdoors: Superior Gear Without Retail Mark-up

July 2016-Cannon Falls, MN-PNUMA Outdoors, a Spirit inspired, solution-driven, technologically superior hunting apparel brand featuring a Lifetime Guarantee and direct-to-adventurer pricing with no retail markup is slated to launch July, 28, 2016 exclusively at www.pnumaoutdoors.com.

Scott Schultz, founder and CEO, hunting apparel designer and marketer, big game hunter and ATA board member, has leveraged everything he has learned about hunting and outdoor gear to vision, incubate, and launch a new apparel brand that handcrafts the most well-built, technically advanced hunting gear available: Pnuma.

"Scott is sort of like the Ralph Lauren of the hunting apparel world", says Sara Goodman, Senior Product Designer at Pnuma Outdoors. "Scott, has incredible insights, vision, leadership, and experience in this space. Every aspect of what he does better than anyone is brought to life in each piece of Pnuma apparel."

When you couple Shultz's twenty years of innovating great apparel with fifty years trekking high peaks, vast plains, cathedrals of timber, and diverse wilderness regions around the world in search of big game and high adventure, not only are you blessed to share prayers of gratitude and journals full of hunting stories, you also earn invaluable insight and experience into what it takes to physiologically elevate performance with garments designed to deliver hunters to challenging moments of truth.

Shultz commented, "My most recent hunt took me around the globe in search of the finest fabrics, membranes, and components available to turn the vision of Pnuma into a reality. When it comes to the journey, and getting to that moment of truth where you are in position to mountain up, or take a shot, there are no short cuts".

The specifications prescribed for PNUMA garments include thread anatomy, diameter, gauge of needle, quantity of stitches, space of stich, the performance of membranes, the number, placement and depth of pockets, adding wear guarded protection to shoulders and knees, a proprietary pattern for ultimate concealment in environments ranging from the mountains of the east, deep forests of the Midwest, creek bottoms in the south, and the varied terrain of the west, is just the tip of the iceberg. That's how detailed Pnuma is with its' garments.

Why? "Hunters have specific needs when they set out in pursuit of big game. The need to stay cool when it's hot, warm when it's cold and dry when it's wet. Sometimes we face all those needs in the span of a day in the field. Sometimes in the same hour. Hunters also need their gear to be silent, tough, and keep them concealed. When those expectations are put to the test and met? Great. Whenthey fail? The results

can range from leaving the field early to being life-threatening. Pnuma apparel is designed to exceed expectations on every hunt - no matter what conditions hunters face," stated David Strandberg, Vice President of Pnuma.

Strandberg continued, "Each piece of Pnuma apparel performs a specific function for the hunter. Purpose-driven design and engineering is what we do exceptionally well. From our unique IconX zoned thermal regulation and muscle supporting base layer, the enhanced wicking and odor control of our Merino wool, our waterproof insulation, fabrics that keep hunters cool, or warm depending on conditions, an all-weather Porelle Extreme membrane with a game-changing MVT rating of 120,000, and the best zippers in the world made by YKK – every aspect of Pnuma apparel is designed to deliver hunters to moments of truth and get us back safe, dry, warm, or cool."

To prove how confident PNUMA is in the quality of their gear, Pnuma comes to the high performance hunting apparel market with a one-of-a-kind, Lifetime Guarantee And Pnuma doesn't consider the lifetime of a piece of hunting apparel to be a year , or other period of time that gets buried in fine print. Lifetime means lifetime.

"We hold ourselves and our products to the absolute highest standard of performance", says Schultz. He continued, "We are so confident our apparel will get you there and back we will fix, repair, or replace it - for life. It's one thing if you are selling a garment that gets light use, but it's another thing when that product goes up and down a mountain, up a tree, over fences, and into the bush. Pnuma is built to be beat up."

Pnuma Outdoors hunting apparel systems feature exceptional technical performance, uncompromising quality, a proprietary camouflage pattern, and an athletic fit.

"...But you don't have to be an athlete to fit into the garments and appreciate the features, or recognize the fact that our performance and quality to price ratio will set a new standard in the hunting world. And we will do it without retailers making demands to change designs, or lower the quality of our gear to meet requested price points", says Strandberg. "W e design and manufacture Pnuma apparel to meet the needs of our customers. Since we're not selling through retail we've also removed retail markup from our pricing; markups that frequently double the price of apparel." David continued "Pnuma will set a new standard when it comes to deliv ering exceptional hunting apparel at a price that makes sense."

You can learn more about Pnuma and shop Pnuma apparel Systems exclusively at pnumaoutdoors.com.

About PNUMA:

PNUMA is Spirit inspired, purpose-driven, technically-superior hunting apparel and accessories designed for wherever the hunt takes you. Uncompromising quality, and a customer experience that exceeds expectations, is the foundation of PNUMA. PNUMA backs up that commitment with a Lifetime Guarantee, prices that are free of retailer interference in design and craftsmanship, and free of any retail markup. Weinviteallhunterstoexperienceourgearandtomoveinthespiritof PNUMA. #moveinthespirit.

For more information contact: krissie.mason@pnumaoutdoors.com. 763-350-4059